With the next round of workshops just round the corner Gala, Shauna and I decided that a revamp was in order. We’re literally never satisfied and are always thinking of things that can be tweaked, improved or built upon with brand Blogcademy.
The original overview we had on the site, while good, lacked some… oomph. We were struggling to put the real essence of the workshop into words and needed help. The three of all are all pretty good writers but it can be really difficult to look at something objectively, especially if you’ve put so much love and effort into it already. So we called upon copywriter Ash of The Middle Finger Project.
When we got the rework back we were blown away. It had so much power, pizazz and …yeah… oomph! It covers all those things we were trying to say ourselves but couldn’t, and totally encapsulates what The Blogcademy is all about.
I can’t recommend working with a copywriter, and Ash in particular, enough. If you’re struggling to put your ideas into words, you’re cringing over writing your about page, or you need some fresh eyes to look over your website copy, they are invaluable. I’m so proud of this rework. It’s got me all fired up and I can’t wait to do the next workshop in New York this weekend!
Of course I figured you might be interested so the result is pasted below. I’d love to hear from you guys on this one too. Have you ever worked with a copywriter? What results did you see?
Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.
Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.
Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.
Enough fooling around.
It’s time to make a living with your blog.
And we’re coming to your city… TO SHOW YOU EXACTLY HOW.
Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.
Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.
There’s just one little thing…
It takes strategy. Insight. Technique. And talent.
Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.
And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80’s dance-offs very much included.