Tag Archives: The Blogcademy

Get Ready Austin, The Blogcademy is Coming!

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Today I’m off to Austin for the final US Blogcademy of 2013 – can you believe that? We’ve done a bunch of American dates this year which has been such an adventure, but I am really looking forward to hitting London after this – it’ll be nice not to have to get on a plane for once!

It’s my first time in Austin, although I have been to Texas before… well I had a layover in Fort Worth Airport once, nah it’s not really the same is it? The one thing I remember about it though was the HEAT. Waaah, Texas in August – are we mental?! I bloomin’ hope everywhere has air con. I’ve packed lashings of factor 50, my giant Kate Spade floppy hat and the lightest, airiest clothes I can get away with.

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Disco Balls & Colourful Confetti: A Bushwick Fairytale with Rent Patina {Part Two}

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After lying flat in front of a fan for about 20 minutes straight, we were cooled down enough to get back on the pavement for the next set in our lookbook shoot with Rent Patina. When owner Michelle told Gala, Shauna and I that they’d grabbed a bunch of disco balls, called in some rainbow confetti and balloons, and found some vintage silver roller skates lurking in their collection I had high expectations for what we’d see… but nothing prepared me for this. This set up is literally my dream come true, I’m sure you can see why!

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Flowers & Champagne: A Bushwick Fairytale with Rent Patina {Part One}

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On a hot and humid New York day Gala, Shauna and I headed over (under?) the water to Bushwick to hang out with our friends at Rent Patina. The air was heavy and thick and the heat was stifling but we hopped on the subway with a spring in our step, excited about what they had in store for us. They were shooting their brand new lookbook and we, of course, jumped at the chance to play dress up and get involved.

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Located just a block away from the Jefferson stop, they hire out their vintage and reclaimed furniture, knick knacks and oddities for weddings and events. Their space is a beautiful white-walled loft and is totally worth a visit just to swoon over everything (if you do go, tell them I sent you!)

The sky was perfectly overcast as we started with this first set. After hair and make up from the fabulous Kristen and Regan we walked around the corner to be met by an indoor/ outdoor vignette. Is there anything more decadent than setting up a full living room on the sidewalk?! I think not. In fact if the three of us had our very own Bloft (blogger’s loft!) I’m pretty sure it would be decorated a little something like this…

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The Blogcademy: Big in Britain!

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I don’t mean to brag but when it comes to The Blogcademy, London is where it’s at! Not only did we do two sold out classes when we were here in January, but due to overwhelming demand for a weekday workshop this time round (I’m looking at you wedding industry peeps and freelancers who couldn’t get the weekend off) we’ve decided to add another class when we’re in town in September!

Our weekend class in September is now sold out (yey!) and so if you couldn’t join us for those frivolities, this one’s for you. Our additional class will kick off at 10am on Thursday September 5th, and go until around 6pm on Friday September 6th.

“There’s a lot of noise & nonsense out there about how to become a ‘professional blogger.’ The Blogcademy headmistresses bring it back down to the beautiful basics: Killer content. Artful packaging. Consistent posting. Personality & charm.

If you’re a baby blogger, consider this workshop your official initiation. If you’re a seasoned pro, think of it as your finishing school.

Gala, Shauna & Kat walk their talk — and blog their walk. A weekend well spent? No question, for me. Get thee to The Blogcademy!” Alexandra Franzen (attended Minneapolis in June 2013)

Just like our weekend class, it will be held at the sublime Curtain Road Studios in Shoreditch. Here’s what you can expect from our time together. You can also read our course overview for all the specific topics we cover.

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“The Blogcademy is fucking life-changing. I sold half of my wardrobe (no joke) in order to attend and I’d sell the other half and show up in nothing but my undies and black eyeliner ten times over: these women are legit. Their energy is through the roof. Their knowledge is powerful. Their commitment is palpable. And they will give you the necessary kick in the ass you need to own your identity, no matter how scary that might be. Between the sparkles, sea of hair colors, and resounding tribal spirit, I kept waiting for Jessie J to burst through the window on a Tarzan rope belting out ‘Just be true to who you are’. (I wouldn’t put it past these three. I believe them capable of anything). But all in all, whether you have to walk 500 miles, subsist on Ramen noodles for a month, or fly on a broomstick to get there…GO. Stop thinking about it. GO. I kid not when I say it will alter the course of your professional career and, by extension, your life.”Madelin Adena Smith (attended in New York, June 2013)

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Lake Life and New Adventures for The Blogcademy, Minneapolis

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When you’re visiting a new city and the first thing your hosts do is invite you to hang out on their pontoon on Lake Minnetonka, you kinda know you’re in for a bit of an adventure. I had no preconceptions about Minneapolis before I visited it last month, well actually less than none – I knew absolutely nothing about this mid-western city. I had a rough idea of where it was in the country (after checking a map) but that was pretty much it. I was oblivious to it’s lively hip hop scene, it’s lake culture and all the deep friend delicacies that are served in almost every restaurant (deep fried pickles and cheese curds are both much more delicious than they sound and cream cheese wontons are definitely oh so wrong but oh so right…)

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So you might wonder why, knowing so little about a city, did we choose it as a destination for a workshop. Well, we decided early on that if were were going to be travelling so much we might as well use it as a handy excuse to visit some places we’ve never been before. Gala, who is a hip hop fiend, made a brilliant case for Minneapolis and Shauna’s husband who was born here also convinced us that we’d love it. He was right. Our class also just happened to fall on Pride weekend which made our evenings out after class about a hundred times more entertaining!

The workshop was held at Public Functionary, a brand new art gallery space. We were lucky that they’d just wrapped one of their first art exhibits before we arrived, which meant the walls were still decorated with black and gold paintwork and deep burgundy velvet.

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Lunchtime Cocktails + Photo Booth Madness = Very Happy Bloggers

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Without a doubt, one of the most amazing and satisfying things about running The Blogcademy is meeting so many enthusiastic babes marching to the beat of their own drum and wanting to tell the world about it! Before starting this journey I couldn’t have ever imagined just how life-altering this event would be for so many of the girls who attend and just how strong the bonds they form during that weekend really are.

Our first ever class was in New York, so when we were back there this month we knew we had had to organise a reunion! We picked The Smith in the East Village based on it’s killer cocktail menu and the fact that it had a black and white photo booth in the basement (and a peep hole that plays naughty movies on the other side, but that’s something we didn’t know about until we got there!)

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It was so exciting to see those that could make it again and to learn just how far they’ve all come since we all nervously met back in the latter part of 2012. We all keep in touch via our graduates forum but it’s only when chatting to them all in real life that you can really appreciate the leaps and bounds that their blogs and businesses have made. Some of them are now full-time bloggers and others have been able to cut back on other work to focus on their businesses. Most of them have made a bunch of positive changes since we last met and every single one of them is still passionate and fired up about what they do. It was also amazing to hear that after spending the weekend together at the workshop so many of them have regularly meet up and to continue to help and support each other.

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