Gone are the days (thank the lord) of brides wearing what is expected of them. Dwindling is the era of big puffy dresses and five-hour wedding breakfasts. The change in bridal trends over the last few years has been rapid and fearless. But what has made us buck tradition quite so boldly? We spoke to Hannah Ollichon of iconic British bridal jumpsuit brand, House of Ollichon, all about it
There are the obvious answers to why bridal fashion is changing so much; social media’s exposure to ‘different’ options, inspiring influencers who have encouraged us to be more ‘us’ and numerous celebs who have donned the trousers down the aisle like a boss – Solange Knowles, Sophie Turner and Vogue Williams for starters.
However, there are many other contributors that have encouraged the rise of the bridal jumpsuit and cemented the fact that trousers will live on in bridal fashion. And, it will come as no surprise that we are here for it!
Statistically we are getting married later in life. The average age of a single woman getting married is now 30/31 years old, whereas in 1971 the average was 22/23 years**.
By the time we wed, our careers (and often earnings) have flourished. We therefore depend less on mum and dad to pay for our big day, which reduces the pressure to wear something more mum than more you.
Women are prioritising comfort and freedom in what they wear over vanity.
Marrying later may mean babies arrived before bling. Nowadays 48% of all newborns are born to parents who are not married*. Believe me, running around after a toddler (which will still happen whatever day it is) with a huge train is not easy! Another example, and something we regularly hear, is the desire to wee alone rather than having three bridesmaids hold up your train while you squat over the loo.
Our priorities have changed; lots of couples would prefer to get tipsy in the pub and have a whacking great deposit for their first home rather than a plush wedding and continue to rent a property. As of 2016, only 24% of weddings were religious ceremonies*. Move over the traditional church and make way for the registry office, garden party, restaurant luncheon, festival, boat party occasions – all far more appropriate to wear something cool and comfy over layers and layers of tulle and a restrictive corset.
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