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Shooting Your Passion: A Guest Post by Steve Gerrard

Kat

April 27, 2012

In a previous life I stumbled into a career as a club DJ that took me around the world, saw me open for Oasis at Wembley Stadium and release my own mix CD (if you're interested it's called Thinking Out Loud and you can probably get it in your local charity shop for about 50p!) I loved every minute of it but none of it was really planned. It developed naturally from my love of music. And from me wanting to share music with anybody who'd listen. My passion became my career. And quite a successful one at that.
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The Inspirations: David McNeil

Kat

April 25, 2012

Wedding photographer David McNeil and I have been friends for a long time, waaaay before I started my blog or he started shooting weddings. We worked together at the shopping channel and having someone, basically alongside me for the whole time I've run my business, has been pretty amazing. We've advised each other (David is notoriously brilliant at advice!) and seen each other grow into our businesses and make a success of our passions. It's been pretty magical really. We've shot together, we've traveled to Vegas together and we've learnt a serious amount of stuff about this crazy little industry of ours together. So, who better to interview this week than the man that I've seen start from diddly squat and grow into his business like a complete and utter pro?
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Measuring Success & Being Grateful

Kat

April 24, 2012

Last week I was invited back to my University to give a talk on blogging and social media, which I wrote about here. Quite apart from the usual nerves and the unusual emotions of being back there, it started me thinking about success or more-so how one might quantify it. On the way I texted my best friend, who I'd met at Uni, to tell her where I was. "Ahhh how exciting," she replied "How long since we left, 6 years? How the hell did we both end up all successful and stuff?" and so I started writing this article in my head...
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Get Yourself Noticed: A Guest Post by Photo Professional Magazine’s Editor-in-Chief Terry Hope

Kat

April 20, 2012

In today’s competitive market you need to be noticed and, as Photo Professional's editor Terry Hope explains, there are lots of cost effective ways you can exploit that will help put your name out there In today’s competitive market you need to be noticed and these days there are lots of cost effective ways you can exploit that in order to help put your name, and your business, out there. There have probably never, ever been more people out there offering photographic services, and while it’s great that what was once such a closed profession is now so wide open to everyone, it also means that the competition has never been stiffer, and you’re going to have to do something pretty special if you want to stand out from the crowd.
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The Inspirations: Choccywoccydoodah’s Christine Taylor

Kat

April 18, 2012

Do you dream in chocolate? Then, surely you must be aware of the unequaled talented that is Choccywoccydoodah. Famous world-over for their creations in confection I am a huge fan, and even more-so now I've got to know the team behind the yummy personally. I'm was seriously excited to speak to Creative Director Christine Taylor as part of this series, and when you read through our chat below I just know you're going to fall in love with her too.
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How to Write a Press Release That Will Actually Get You Featured: A Guest Post by Debbie Carlisle

Kat

April 13, 2012

Before I entered the heady world of the wedding industry I worked for nearly two decades (gulp) as a journalist. I worked as a reporter and then news editor on regional weekly and daily newspapers and also wrote health and beauty features for a glossy magazine – all of which means I have spent a frightening proportion of my life reading press releases. Press releases are a great way of sending information and news about your company, product or service to journalists and bloggers quickly and easily. While it is no substitute for face-to-face meetings, a well-written press release backed up by strong images is a godsend to busy journalists who don’t have time for countless meetings and networking events and can just cut and paste your copy into a last-minute gap on a page. On the other hand, a poorly-written or presented press release can do more damage than good, leaving the recipient tearing their hair out, reaching for the delete button or, in the very worst cases, blacklisting the sender for being rude and stalker-ish (no really…)
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