Category Archives: The Blogcademy

Out With The Old, In With The New: The Blogcademy is Having a Spring Fling!

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Last Friday was officially the first day of Spring so I can think of no more perfect time to have a little digital spring clean. That’s exactly what we are doing at The Blogcademy. We are currently working on a whole host of brand new digital and live course offerings (so exciting, just you wait!), and so the time has come to clear the decks to make space for them.

As of this coming Sunday (29th March) The Blogcademy Home School – our short, sharp, pick n mix video lessons – are going the way of the dodo. So today we are saying goodbye with a bang and offering them at half price!

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Happy Valentine’s Day! Get $100 Off All 2015 Blogcademy Live Workshops!

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Valentine’s Day is just around the corner so Gala, Shauna and I thought, what could be a better way to celebrate than to offer $100 off ALL of our 2015 in-person Blogcademy workshops!? This is the perfect opportunity to give your blog and business some much needed love!

This is the first and most likely the ONLY TIME we will ever discount our live classes so if you’d like to book in, hop to it!

This year the turquoise tornado will be stopping off at the following cities:

Los Angeles
February 28th & March 1st
The Jefferson

London
June 13th & 14th
Curtain Road Studios

San Francisco
September 12th & 13th
Venue tbc

New York City
September 19th & 20th
Venue tbc

Melbourne
December 5th & 6th
Venue tbc

Sydney
December 12th & 13th
Venue tbc

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Take Charge of Your Blog, Your Business & Your Life with The Blogcademy Online!

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Do you dream about being your own boss, calling the shots, and never being told what to do? Do you want to live and work wherever you please? Are you desperate to be creative, to speak your truth, to find your tribe, to create something meaningful… and to get paid for it?

I did too, and since starting Rock n Roll Bride my life has completely changed. I’ve won awards, been interviewed on television and radio, and been featured in magazines such as Cosmopolitan, Marie Claire and Grazia. I’ve been profiled by the BBC, flown to Australia on an all-expenses paid trip, and become editor in chief of my own magazine!

It might sound like I struck it extremely lucky, but that actually couldn’t be further from the truth. Sure, there have been joyous moments of serendipity (and lots of hard work!) in the past seven years, but the long and short of it is that anyone can do what I’ve done.

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Everyday my inbox is flooded with questions from budding bloggers and entrepreneurs. From not knowing where to start, to wondering how to earn money from their passion, and everything in between. In fact there probably isn’t a small business or blogging question I haven’t been asked!

It’s questions like these that were the catalyst for The Blogcademy in-person workshop. The idea was dreamt up by myself, Gala Darling and Shauna Haider over dinner in Las Vegas in early 2012 (and unbelievably this was the first time we’d all been in the same room together!) Our first class took place in October of that year and since then we’ve taught nearly 1000 people, all around the world, how to use the internet to take their businesses to the next level – and beyond!

However the more classes we did, the more cities we flew to, the quicker it dawned on us… We had to think BIGGER. With an in-person event, there’s just no possible way for us to reach every single person that wanted to attend. Everyday we’d get requests for classes in really small cities, or emails from people who couldn’t commit to two full days away from home. We’d receive desperate messages from people saying they missed the class in their town and would we come back. We physically couldn’t keep up.

This is precisely why we’ve created The Blogcademy Online.

You can now take the full Blogcademy workshop from the comfort of your very own home. The course is broken down into short videos of between 10 minutes and an hour each. You can either watch the whole lot in one weekend, or spread them out and dip in and out when your schedule allows. The course also includes accompanying worksheets, activities and a 300 page transcript of the entire thing!

So what exactly will you learn?

The internet is a crucial tool for building and sustaining a successful business. The fact of the matter is that if you don’t know exactly how to use it your bottom line will suffer. While there is no one-size-fits-all technique that will guarantee your that your idea will flourish, there are some very definite do’s and don’ts.

We’ll give you the essential formatting basics to make sure your blog looks its best, and then we move straight into creating a blogging business plan to help you work out exactly where you want to go. We’ll assist you in discovering your ideal reader, as well as writing a killer about page, and solidly defining your blog’s purpose. We cover everything you need to know to create killer content, discuss the importance of consistency, show you how to use social media for great results, teach you how to network (without feeling like a sleaze!), and give you a big branding rundown. We do a case study of The Blogcademy, answering the question, “How did you teach over 1000 people in just two years?”  We’ll show you how to compose and shoot great still life photographs, teach you all we know about blog advertising, give you the skinny on brand collaborations, show you some business documents you’ll need, discuss diversifying your income — with guest posts, media coverage, digital products, and publishing — and show you how (and where!) to find great images you can use on your blog.

Yes, it’s a lot of information but your purchase will give you life-time access to the course meaning you can watch and re-watch the lessons as many times as you like!

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Ask Me Anything: Blogging and Business Special!

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The Blogcademy Online launches this Thursday (eeek!) so to celebrate and get you all warmed up, I thought it would be fun to do another Q&A post. But to throw a cat among the pigeons, I decided to record myself talking through my responses, instead of just writing them!

In the audio I answer the following questions:

♥ What are your biggest turn off’s for a website?
♥ Who do you really admire in business?
♥ What should I do about my friend who’s copied my business idea?
♥ How do I get more interaction on my Facebook page?
♥ How can we get the word out about our new company?
♥ What advice do you have for someone who blogs as a hobby but wants to make it their full time job?
♥ How do you deal with haters or mean-spirited people?
♥ How do I stand out in a crowded market?
♥ I had a leg amputated last year, is there still space for me as a wedding photographer?
♥ How do I do market research for my new company?
♥ How did you start your career and how do you make your money?

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Seven New Year’s Resolutions to Ensure Career Happiness

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A new year is upon us so it’s the perfect time to clear the decks and start to make plans for progressing your business. The “new year, new me” mindset will only get you so far though. You have to set some goals and have some plans, but then you actually have to go out and make them happen too.

It is in no way easy to make radical life (or career) changes, but it certainly can be done. So here are seven resolutions you can make for yourself right now to help you completely dominate the year ahead.

1. Define what you really want

Have you ever sat down and asked yourself what you really want?! Forget the self-deprecating or society-friendly answers here. Stop being embarrassed, and don’t ever think “Well that’s never going to happen so what’s the point?” The first step in getting what you want is asking for it. You have to at least being brave enough to vocalise it.

It’s not uncommon to feel lost when it comes to career happiness. From an early age the education system force-feeds us the idea of what our lives should look like: Do well in school, go to uni, get a job, work your way up, get married, have a family… but what if you don’t want all that? What if you allowed yourself to consider what you really want. What if there was nothing holding you back? Then what would you do?

Look, if I’d told people that my teenage dream for my life was to marry Ronan Keating and be on the cover of a magazine, people would have laughed – or worse. I may not have married Ronan (its OK, I met someone way better!) but now, not only am I only the cover of a magazine, it’s MY magazine!!

Before you can make any plans or changes for 2015, you have to get crystal clear about what you really want out of your life and business. Stop being shy about it, it’s time to get honest, even if it’s just to yourself.

2. Set tangible goals

Let’s not sugar coat it, running your own business is bloody hard. It’s going to take a lot of work to get to where you want to be. So after defining what it is you really want, you next have to make a solid commitment to making it work. I’m not talking about some airy, fairy, “Yeah I’m gonna eat better this year” resolution, you need tangible – and most importantly – measurable goals to help you get there.

For example, instead of saying “This year I want to be more profitable”, set the goal of exactly how much money you want to make. That way, it’s much easier to a) know when you’re on, or off, track b) plot your trojectory to get there and c) find your way back to your pre-tedermind path if you happen to get off course.

3. Stop comparing yourself to others

Oh this is a big one because I KNOW every single one of you struggles with it. The reason I know that for sure is because I do too. Constantly.

But guess what? Comparing yourself to others is like drinking poison and expecting the other person to die. It’s futile, but worst still, it’s a guaranteed route to self-loathing. Make a promise to yourself to focus on your own stuff. Stop looking sideways at what your competitors are doing. And remember, someone else’s success does not constitute your failure.

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The Blogcademy Online: Your Blog is Your Calling Card, What Does it Say?

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Christmas is a time when most sane people power down, switch off, and eat their weight in delicious food. Well, The Blogcademy headmistresses are clearly not sane, because we took advance of the quieter festive period to create The Blogcademy Online which launches later this month!

On January 29th, we’re making our full in-person class available digitally for the very first time. It’s something people have been asking us for ever since we first starting doing the workshop, and finally, FINALLY, it’s happening! This has been a long time coming so I hope you’re all as excited as we are.

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