Category Archives: The Blogcademy

Building Your Audience, Setting Your Rates, Taking Great Still Life Shots & Dealing with Haters: Brand New The Blogcademy Home School Modules!

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While we were together in Europe last month, Gala, Shauna and I decided to film some brand new modules for The Blogcademy Home School. We now have four new modules available for your viewing pleasure; How to Build Your Audience, Setting Your Rates, Still Life 101 and Dealing with Negativity Online.

Each video comes with a downloadable overview, listing everything that’s covered in the lesson, and two activity worksheets to help you apply the teachings to your own blog or business.

Exactly how to built an audience for your blog is something we get asked about at every single in-person workshop. So we though it was only right that we put together a module on this very hot topic! There are so many things you can do to engage readers and make sure your content is reaching the right people, and in this video, you’ll learn all about the techniques that we used when we started our blogs. In fact, we still implement most of them every single day!

Knowing what to charge for your services can be tricky at the best of times, which is why Shauna and I sat down to talk through exactly how to set your rates. We cover this topic from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services.

Shauna is the master of taking the perfect still life photo. In this module she lets you in on all her secrets to nailing that perfect composition every time. Whether you’re a professional photographer wanting to know how to style those crucial detail photos better, or you simply want to take more beautiful Instagrams, this video is for you!

Another thing that we always get asked about is how to deal with negativity, trolls and ‘haters’. We think it’s really sad that the possibility of getting nasty comments or feedback stops a lot of people from sharing their true selves online, which is why we wanted to confront this head on! The three of us openly discuss some of the experiences we’ve had, how we deal with it and share some strategies for you to do the same!

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Oh Canada!

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There’s so much I love about teaching The Blogcademy; meeting so many inspiring babes, travelling the world, talking about my favourite subject and getting paid for it… it’s a pretty sweet gig.

Now something you may or may not know about me is that I am frightfully organised – when it comes to my work at least! Gala and Shauna actually nicknamed me “The Secretary” because I’m the one who does all the email, speadsheets and admin for the business. I also organise all the photographers, venues and sponsors. It might sound like a sucky job but that’s seriously my idea of a good time!

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As well as furious bongo playing of course

Seeing my organisational skills pay off is so immensely satisfying, and no more so when we arrive at the class and finally get to rummage through the goodie bags. Eye balling the treats that our sponsors have sent for our lucky attendees is a super fun way to pass the time (it’s even better when they send a few extras so we can nick some too!)

Canada was no different, and our contributors really stepped it up for both our Vancouver and Calgary classes. In their custom, branded city tote bags those lucky, lucky Canucks all got to go home with:

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♥  Friendship bracelets from Abacus Row ♥ How to take the best selfie book from LA blogcadette Sarah Sloboda ♥ Gorgeous hand drawn cards from Purple and Blue Design Studio ♥ Awesome colour dipped pencils and felt notebooks from Moxie Makery ♥ Cute knitted cacti from Cacti You Can Cuddle ♥ Gorgeous organic cosmetics from San Francisco blogcadette Aquacures ♥ Beautiful jewellery from Eclectic EccentricityAroha Silhouettes and Wwillthebeast! ♥ And a pair of the now infamous glittery ears from Crown & Glory!  ♥

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Win a Free Ticket to The Blogcademy Mixer in London!

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On Thursday 24th July I’m hosting a networking party for those that hate networking parties. My fellow Blogcademy headmistresses and 75 eager blogger babes will be swapping business cards, making friends, sipping cocktails, nibbling on macaroons and dominating the photo booth all night long! Gala, Shauna and I will also be doing a live Q&A session where we’ll answer as many blogging and business questions as we can live on stage. Finally, you’ll leave at the end of the night with an army of new blogging BFFs and a bulging goodie bag full of treats!

Now what could be better that that?!

The mixer is being held at the glorious The Roost in Dalston, London and goes from 6.30 – 9.30pm. This event is only open to those over 18. Tickets to this one-time extravaganza are priced at $100 (around £60) but today I’m giving you the chance to win a pair of tickets for you and a friend!

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Wanna Be A Superblogger? I’ll Tell You How!

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My least favourite part of school was any kind of public speaking. I’d do anything I could possibly think of to avoid it. So no one is more surprised than me that talking to a room of people full of people is now my idea of a damn good time. It makes it a whole lot easier when I’m taking about the subject I love the most though: blogging!

At The Blogcademy we teach our attendees everything (and I mean everything!) we know about social media, branding, creating amazing content, writing a killer about page, networking and so much more! If you run a blog or a business, as a side project, a hobby or as your full time gig, then this workshop is for you.

The Workshop

In the next few months The Blogcademy will be jetting off to the following locations – and I want to see YOU there! I’m particularly excited about our first mainland Europe classes. I can’t wait to explore Berlin and Amsterdam!

LONDON July 19-20 & 22-23
Less than five tickets remaining

BERLIN July 26-27

 AMSTERDAM August 2-3

NEW YORK CITY September 27-28
Less than five tickets remaining

 WASHINGTON DC October 4-5

SYDNEY November 29-30
Less than five tickets remaining 

MELBOURNE December 3-4

 AUCKLAND December 6-7

Tickets cost $750US. For more information and to book your spot, simply head on over to our website.

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The Mixer

If the investment of the two-day workshop is a little too much right now but you still want to get your questions answered then you have to check out our mixer events! The first of which is hitting The Roost in London on July 24th.

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The Blogcademy: Live from Vancouver!

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This morning I hosted an hour long Q&A livestream with my Blogcademy babes from our Vancouver apartment. We recorded the whole thing, so if you want to re-watch it in your own time, or you weren’t able to tune in live, you can right now!

If you’ve ever wondered how to grow your blog readership, what our favourite Photoshop tools are, or what the best ways to keep your social media active are, then press play on the video below. We answered all these questions – and way more!

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Thursday Treats: Watch The Blogcademy Live from Vancouver!

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Shell de Mar Photography

Greetings from Heathrow airport! Terminal 3 does feel like it’s become a home away from home for me recently. I actually quite like being here, especially as I have my airport routine down. I know which security line is likely to be the quickest (always wait with the single people with briefcases, even if the queue is slightly longer – never get stuck behind a family!) where to get the best deal on currency and who does the most delicious breakfasts (it’s Rhubarb by the way…)

I’m off to Canada for just over a week to teach two more Blogcademy workshops. The first is in Vancouver on 7th and 8th and the second in Calgary on 14th and 15th. We still have a few spaces left for both classes, so if you’d like to come along, we’d love you have you! (Just a gentle word of warning, this is likely to be the only time we ever teach in Canada, so miss out at your peril!)

Now when Gala, Shauna and I get together, most of our conversations inevitably revolve around our favourite subjects – business, blogging and the internet! Which is why we really love hosting our FREE livestreams and inviting you in on the discussion.

We will be broadcasting a LIVE Q&A session from our Vancouver apartment on Tuesday 10th at 11am PST (that’s 2pm EST and 7pm GMT). If you can’t tune in at the time, don’t worry, we’ll record it and put it online afterwards. If there’s something you’d like to know, go through to the event page and submit a question by clicking the Q&A button.

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Maybe you have some general questions about your blog or business that you’d like us to help with? Or you’ve been wondering something about Home School or our Mixer event? Maybe you just want to know what shampoo Gala uses to get her hair so damn shiny, who Shauna’s musical heroes are or why I’m so obsessed with tea!?

We’ll do our best to answer as many as physically possible in an hour, and we promise, nothing is off limits!

OK, that’s it from me for now. I’m off to catch my flight. Enjoy this week’s Thursday Treats and I’ll see you on the other side (of the pond!)

Weddings & Weddingy Things

Gorgeous boho Sydney wedding
This outfit!!
BHLDN inspired bridal shower
♥ Economical coastal wedding
♥ Travel inspired wedding

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Kati Rosado Photography

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