Category Archives: The Blogcademy

Ask Me Anything: Blogging and Business Special!

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The Blogcademy Online launches this Thursday (eeek!) so to celebrate and get you all warmed up, I thought it would be fun to do another Q&A post. But to throw a cat among the pigeons, I decided to record myself talking through my responses, instead of just writing them!

In the audio I answer the following questions:

♥ What are your biggest turn off’s for a website?
♥ Who do you really admire in business?
♥ What should I do about my friend who’s copied my business idea?
♥ How do I get more interaction on my Facebook page?
♥ How can we get the word out about our new company?
♥ What advice do you have for someone who blogs as a hobby but wants to make it their full time job?
♥ How do you deal with haters or mean-spirited people?
♥ How do I stand out in a crowded market?
♥ I had a leg amputated last year, is there still space for me as a wedding photographer?
♥ How do I do market research for my new company?
♥ How did you start your career and how do you make your money?

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Seven New Year’s Resolutions to Ensure Career Happiness

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A new year is upon us so it’s the perfect time to clear the decks and start to make plans for progressing your business. The “new year, new me” mindset will only get you so far though. You have to set some goals and have some plans, but then you actually have to go out and make them happen too.

It is in no way easy to make radical life (or career) changes, but it certainly can be done. So here are seven resolutions you can make for yourself right now to help you completely dominate the year ahead.

1. Define what you really want

Have you ever sat down and asked yourself what you really want?! Forget the self-deprecating or society-friendly answers here. Stop being embarrassed, and don’t ever think “Well that’s never going to happen so what’s the point?” The first step in getting what you want is asking for it. You have to at least being brave enough to vocalise it.

It’s not uncommon to feel lost when it comes to career happiness. From an early age the education system force-feeds us the idea of what our lives should look like: Do well in school, go to uni, get a job, work your way up, get married, have a family… but what if you don’t want all that? What if you allowed yourself to consider what you really want. What if there was nothing holding you back? Then what would you do?

Look, if I’d told people that my teenage dream for my life was to marry Ronan Keating and be on the cover of a magazine, people would have laughed – or worse. I may not have married Ronan (its OK, I met someone way better!) but now, not only am I only the cover of a magazine, it’s MY magazine!!

Before you can make any plans or changes for 2015, you have to get crystal clear about what you really want out of your life and business. Stop being shy about it, it’s time to get honest, even if it’s just to yourself.

2. Set tangible goals

Let’s not sugar coat it, running your own business is bloody hard. It’s going to take a lot of work to get to where you want to be. So after defining what it is you really want, you next have to make a solid commitment to making it work. I’m not talking about some airy, fairy, “Yeah I’m gonna eat better this year” resolution, you need tangible – and most importantly – measurable goals to help you get there.

For example, instead of saying “This year I want to be more profitable”, set the goal of exactly how much money you want to make. That way, it’s much easier to a) know when you’re on, or off, track b) plot your trojectory to get there and c) find your way back to your pre-tedermind path if you happen to get off course.

3. Stop comparing yourself to others

Oh this is a big one because I KNOW every single one of you struggles with it. The reason I know that for sure is because I do too. Constantly.

But guess what? Comparing yourself to others is like drinking poison and expecting the other person to die. It’s futile, but worst still, it’s a guaranteed route to self-loathing. Make a promise to yourself to focus on your own stuff. Stop looking sideways at what your competitors are doing. And remember, someone else’s success does not constitute your failure.

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The Blogcademy Online: Your Blog is Your Calling Card, What Does it Say?

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Christmas is a time when most sane people power down, switch off, and eat their weight in delicious food. Well, The Blogcademy headmistresses are clearly not sane, because we took advance of the quieter festive period to create The Blogcademy Online which launches later this month!

On January 29th, we’re making our full in-person class available digitally for the very first time. It’s something people have been asking us for ever since we first starting doing the workshop, and finally, FINALLY, it’s happening! This has been a long time coming so I hope you’re all as excited as we are.

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The Blogcademy Whirlwind: Sydney, Melbourne and Auckland!

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I was in New York with Gala during the summer of 2011 when we first started to talk about the possibility of doing some kind of blogging event together. I was already doing a workshop myself over here in the UK, but we started bashing about the idea of doing something much bigger.

However it wasn’t until we got together with Shauna in Vegas the following February that the idea of The Blogcademy really started to solidify. It’s funny, because apparently Gala and Shauna had been vaguely discussed doing something in the past too, it just needed the three headed monster (as we call ourselves!) to came together for it to actually happen!

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With 27 in-person classes under our sparkly belts, it’s now so amazing to look back at how far we’ve come! November and December saw our second trip down under in as many years and the final three workshops of 2014: Sydney, Melbourne and Auckland.

Fair warning: This post is SUPER LONG but if you want to know exactly what we cover in the class, step-by-step, scroll to the end!

Sydney

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Sydney ended up being one of our biggest classes of the year! Forty amazing girls (and two guys!) joined us in the awesome Studio Soma in Surrey Hills. They were such an interesting group including multiple energy healers, a vet, and three (count ‘em!) pregnant women!

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While I love to travel, it can be hard being away from home. But meeting girls like Michelle and Liza make it all worthwhile. I actually featured both their weddings (here and here) on the blog so meeting them in real life was super exciting!

Michelle was wearing one of my headpieces that I designed with Crown and Glory so we were instantly best friends!

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G’Day Mate!

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My head is buzzing from everything that’s been going on this past week. It’s been FULL ON. I’ve been on the road with The Blogcademy, on the other side of the planet in fact, teaching classes in Sydney and Melbourne. Tomorrow we have to get up and 5am for our flight to Auckland to do it all again too! It’s been kinda crazy but that hasn’t stopped us squeezing in some beach time at Bondi and a free live broadcast from our hotel room!

If you missed said livestream, you can watch the ridiculousness below. In it we tell you all about our accommodation mishap, spill the beans on The Blogcademy Online (OMG soooo exciting!) and answer a ton of viewer questions about blogging and business. It’s as fun and silly as you might imagine and you should definitely hit play!

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The Blogcademy Online is Coming!!

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Ever since we launched The Blogcademy workshop, we’ve had people asking – no begging! – us to offer an online version. So many of you are unable to travel to attend an in-person event but that doesn’t mean you didn’t want in on the action.

At first we weren’t sure if it would work – one of the most magical parts of the class is connecting with other business owners and working together over those two days. But two years and over 700 attendees later, we’ve realised that there is so much to still learn from taking the course digitally, and absorbing the info at your own pace.

On Monday 1st December Gala, Shauna and I will be doing a FREE livestream to tell you all the details on The Blogcademy Online. If you have questions, we’ve got answers! We may even have time to answer some more general blogging and business queries too.

The livestream will be taking place on Monday at 10pm UK time (2pm in LA, 5pm in NYC, and 9am Tuesday in Melbourne).

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