I die. Could fashion photographer Lara Jade‘s latest editoral shoot be any more delicious? Neon hair, multi-coloured balloon, high fashion, stunning light.
It is my dream to be photographed by Lara one day. Shots like this illustrate why. I have no more words. Just loose yourself in this magic for a few minutes…
The 1970’s are well and truly BACK. I don’t know about you but I’m seeing the styling of this decade everywhere at the moment – from the rails of the high street to the lookbooks of the high end. Even kitsch 70’s décor is back in vogue (apparently…not sure about the whole avocado bathroom thing making a comeback …)
So needless to say, I didn’t expect it to be long until someone brought this iconic styling into a bridal shoot. Photographer Catherine of Lily & Frank Photography and florist Steph from Fairy Nuff Flowers worked together to bring this concept together.
They set out their goals from the outset as they were keen to make this shoot stand out from the crowd. They wanted the flowers to take centre stage to the styling, to echo the ‘flower-child’ movement of the 70’s I’d suppose, so they make a conscious decision not to use any jewellery or hair accessories on the models. They were also very keen to make it a retro style, rather than the oh-s0-popular vintage styling of the moment – therefore bold pops of colour and strong statement pieces moved to the forefront. Finally, an obvious British feel was imperative as was a vibe of laid-back, fun and alternative-ness.
“We were both inspired by the 70s look and feel and wanted to incorporate the 2011 fashion trend of antique lace and crochet,” photographer Catherine told me. “We also wanted the styling to be very simple, no jewelery only flowers as the accessories. Having fresh flowers in the hair, daisy chains and also keeping the models bare foot for most of the garden shoot.”
“We later transferred the models to a beautiful yellow rapeseed oil field and had some odd props, a lampshade, birdcage filled with gypsophila, suitcase, mirror and just had some fun with the colours, location and the collection of props (pretty much all from mine and my sister’s homes.) We wanted to show that simple styling can be just as beautiful if not more so, also great for smaller budgets.”
Today’s shoot is one that celebrates all thing British-ness but without a blatant ‘jumping on the royal wedding bandwagon.’ Thank goodness for these guys and their original take on what it means to be British.
“With the royal wedding drawing so much attention around the world to good Ol’ Blighty, I wanted to showcase a quirkier side of England!” stylist and wedding planner Mary of Forever & Ever Events told me. “So I teamed up photographer, Aneta Mak, who specializes in shooting on film, designer Delphine Manivet, milliner Edwina Ibbotson and Bloomsbury Lanes Bowing Alley for an inspirational shoot that celebrated what I consider truly British: high-end meets retro.”
The team chose the Bloomsbury area of London, a location already famed for the Bloomsbury Group (literary giants Virginia Woolf, E.M. Forster, Ruskin, to name but a few) because they wanted to show the area in a the modern light that it has become in the last several years – young and hip, with many hidden gardens and squares and of course the vintage bowling lanes. They wanted to ‘marry’ the the literary with the modern and the retro, so asked Abbey at House of Sugalily to create “book” invitations that were a nod to the literary heritage with iconic British symbols and retro bowling references. The colours of the bowling alley even reflected the colors of the Union Jack, which they also echoed in the place cards designed by modern calligrapher Dear Darling Calligraphy.