To me, the thing that makes a really great editorial shoot isn’t all the pretty details (although they help), the beautiful model or the amazing backdrop – it’s the narrative and the story that the images tell. As soon as I saw this shoot sent over by wedding photographer James Melia I instantly started wondering what this girl’s story was and what the photographer and stylist wanted to tell us.
But luckily for me I could just ask them! As James explains, “The inspiration for this shoot came from a really simple idea of just a girl, and the beauty of the everyday. Using our model Jemima as our inspiration. each of the contributors added our own elements while working with a colour palette of peacock blues and moss greens. We thought it would look really striking against her delicate translucent skin and white blue cropped hair.”
Struggling to find the kinda of clients they really wanted to work with in Yorkshire where they’re based, photographer and videographer Lorna Lovecraft & Darryl Forrester decided to take matters into their own hands and show these kinds of alternative couples why they should be booking them.
“Although we have both been in business for a while, we have been struggling to book the kinds of clients who are having the style of wedding that we really want to shoot”, Lorna wrote. “We really want to work with couples who have a very individual style and are not afraid of doing things their own way on their wedding day. We decided whilst business was quiet in January we would do an alternative styled bridal fashion shoot to try and highlight our skills to our ideal clients.”
“I took inspiration from Kat’s article which appeared in Cosmopolitan magazine about future trends in weddings for 2013. One of the items that leapt out at me was bold colour and where she wrote ‘The vintage trend that dominated the wedding industry for the past few years is finally starting to wane. Instead of pretty and pale, 2013 will be the year of daring colour choices… And I’m talking bold colour baby! Colours that contrast and complement like black and yellow, or teal and grey, will be popular selections, but for the more daring couples it’s all about the clash! I’m thinking pink and orange, or yellow and green! Delicious’.”
Wanting to do something different to the vintage-loving crowd, wedding photographer June Cochran opted to have her latest project shot inside, at night and with a warm cosy vibe. This idea but juxtaposed nicely with bright pops of colour and daring and edgy flower arrangements. “Pretty much every single stylized wedding shoot I’ve seen is at magic hour, outdoors in a field, and as vintage and pastel as it gets”, she writes. “That’s beautiful, but I wanted to shake it up and push it out it the box.”
“With the help of some amazing Colorado wedding vendors, we created a beautiful and modern idea for brides that rock. We were first inspired by an outdoor reception shot of a table with candles and brightly colored floral centerpieces. The theme took off from there by stepping outside of the typical outdoor, pastel palette, sunset, vintage style wedding shoots.”
“Our over arching theme was an Indoor night-time forest wedding with our base foundation being our venue, the romantic and highly popular Denver restaurant, Beatrice & Woodsley. This idea turned into reality and even included a custom designed wedding dress, made for just $100! This shoot was anything but typical, and everything magical.”
The bitter Winter weather seems to finally be waning and it’s almost felt like the start of Spring across the south of England this week. So what could be a better way to celebrate than a perfectly boho inspired beach photo shoot?
“We wanted to mesh the elegance of a tea party with the mellow relaxation of the bohemian lifestyle with this shoot”, wrote photographer Yuna Leonard. “By choosing elements from both avenues – the beautiful vintage cups and saucers, along with the seating pillows and lace table overlay – we crafted a modern take on a classic event. We also found inspiration within our location, pairing the muted backdrop of the rocky beach with a soft, warm-spring-inspired color palette.”
This shoot, inspired by both vintage and vinyl elements was pulled together by wedding photographer Sarah Gormley. “I wanted to create a wedding shoot that would be relevant for passionate musicians on a tight wedding budget, so this vintage vinyl shoot features an array of DIY touches”, she writes. “For a guest book, we used silver sharpie pens on vinyl records, framed to make hangable mementos for the happy couple. We also took small black-rimmed DVDs and printed stickers for their center to make handmade vinyl-themed table number signs. As decoration for the bride and groom, we hung 3×3 black and white photos on an all-black clothesline.”
So what do you think? Would you ever had vintage records as part of your wedding decor? I love that although this shoot is described as having vintage elements, there’s also some bang up to date modern touches with the strong black & whit colour palate, and the model’s deep red lip. I approve!
Last October I was honoured to be asked to act as a judge for the bridalNEXT! awards which were taking place as part of A Most Curious Wedding Fair. Alongside fellow judges Peta Hunt, fashion editor of You & Your Wedding Magazine, Rachel Atwell, owner of swanky London wedding boutique Luella’s Boudoir, and Hazel Holtham of vintage store & blog Rag and Bow we selected Veronica Dearly as our overall winner, and the one to watch for 2013.
As part of the prize Veronica and the three runners up were invited to take part in an editorial fashion shoot. Now I don’t know about you, but if this is the caliber of bridal talent coming out in 2013, it’s going to be a very exciting year indeed.
“We were so thrilled that Veronica was named the winner by our judges last year”, writes Rebecca, the genius behind the show and awards. “In her we feel we have found a graphic designer and stationer kindred spirit as her work stands apart from the vintage crowd and is influenced by everyday lifestyle trends and pop culture, not necessarily just weddings.”
“This is a very special photo shoot to promote bridalNEXT! put together by Gemma Goodwin or Gemma Most Curious as we call her. Gemma is always a huge creative force in the team and steers the visual side of our brand amazingly- but this is her first shoot as art director and as you can see, I better watch my back.”