I couldn’t believe it when Jasmine Star first emailed me. I got a little bit fan-girly and squealed down the phone to my friend a little bit. So needless to say when it came to writing this month’s Best of Blogs article there was only one lady I wanted to write about. I am literally honoured to have her on these pages with me. The woman is such and inspiration and I heart her. A lot.
My virtual love affair with Jasmine Star began this summer when I watched a video recording of a seminar she’d held which was called ‘The importance of branding and its vitality in the wedding industry.’ After watching it, the way I viewed by own brand and business was literally changed forever. A dramatic admission maybe, but that’s how motivating her one-hour teaser video was: I ended up blogging about it, and I thoroughly recommend that you take a look. http://www.rocknrollbride.com/2010/06/a-sunday-kind-of-love-jasmine-star-being-free-to-succeed
For my part I immediately started to make big decisions about how and where to move forward with my own business. I was so blown away in fact, that I just had to email her right away and tell her.
I’d heard about this ‘Free to Succeed’ tour (available to purchase in full, on DVD from http://getit.davidjay.com) on a photographic forum and was encouraged by everyone’s positive comments to check it out for myself. Initially I was sceptical. I’ve never been one to sign up for training courses or be swayed by motivational speakers, however within the first 10 minutes I was hooked. Jasmine spoke with such passion and with such an infectious style, that even though the talk was directed towards photographers and their branding, I was finding myself relating everything she said to my own business.
So how does this bring us to talking about Jasmine Star the blogger? Well as many of you may already know, she not only markets herself as a photographer, but as a professional blogger too – her blog, her website, her personality and her photography are all critical to the Jasmine Star brand. All of these aspects work together to create brand “J*”, and in such a natural and organic way that you actually don’t see how it happened. This is something we can all learn from.
“I have been persuaded to believe that if a person wants to become a brand, the first place to start is with him/herself, “ she explains. “The cornerstone of a boutique brand relies on a strong sense of self-identity – who a person is both professionally and personally. When the foundation of a brand is based on an identity, it becomes easier to build the brand and attract the type of clients a photographer prefers.”
Jasmine started blogging in early 2006 and shot her first solo wedding in October of the same year. As a self-confessed newbie, who had no idea what she was doing and who simply wanted to learn to take beautiful photographs, she admits to starting the blog to “document her failures.” This humble and honest approach is something she hasn’t lost over the years, and with all her ‘fame’ (although she’ll kill me for saying that!) within the worldwide photography community, she continues to remain humble and oh-so grateful to everyone who reads and comments on her blog, attends her workshops and of course books her to shoot their weddings.