Originating from New Zealand, wedding photographer Cathie Watts of Phunkey Photography is a Facebook wizz. With just shy of 11,500 ‘likes’ on her photography facebook page she boast more ‘likers’ than many full time wedding bloggers! So how did she get so popular on the social network? What things did she do to get herself ‘liked’?
This week I asked Cathie to share some of her top tips for getting started when using Facebook for your business. If you have any more specific questions for her, hit us up in the comments. I’d certainly love to read a follow up from her! Over to you Cathie…
Brand your Facebook page
A consistent and streamlined brand is essential to your small business. If you’re unsure about your branding, a good place to start is to decide on three words that you want your clients to use to describe your business. Once you have these words, be sure that all your Facebook posts clearly communicate at least two of your three words.
For example, my three words are fun, funky and professional. So I make sure that the content (‘content’ refers to everything you put on your page, from your profile picture to your ‘about’ section) I publish on my page communicates at least two of my words. Branding is a subtle art, you can’t set your ‘about’ section to say ‘Phunkey Photography: fun, funky and professional’ and expect people to just believe you… they have to feel like they’ve formed this opinion on their own… after all, actions (even digital ones) speak louder than words… right?
For more (glorious) information on branding read ‘Enchantment’ by Guy Kawasaki.