In January last year I made a somewhat controversial decision for a stills photographer – to venture over to the ‘dark side’. Yes, I wanted to see what film was all about and how I could use it to improve my wedding photography business. I had heard a lot of hype about DSLR cameras being able to record HD video and that had piqued my interest. With the two technologies being used side by side, was I missing a trick by not learning how to use film alongside stills?
Around this time a photography magazine, Photo Professional, released a mini magazine entitled ‘HDSLR Movie Maker’. The editor, Terry Hope, spoke about when photography moved from film to digital and how this shift was a huge change for businesses everywhere, as visual content became more accessible to everyone. Given the meteoric rise of digital photography, it goes without saying that many photographers who dismissed digital cameras as a fad and didn’t adapt were left on the shelf. Also in the article, Terry implied that we’re now at a similar point with the integration of film into photography. Photographers need to embrace the change or get left behind.
The timing of the article couldn’t have been better for me and I knew this was something I wanted to start thinking about seriously. I started playing around with filming in March of 2011 and I was very quickly hooked on the world of video.
Every wedding company should embrace video
In today’s fast moving and highly competitive digital marketplace, it is more important than ever that you and your brand make a good first impression on a potential client. It’s still true that nothing quite sells like a real person, so I started to think about how I could put the ‘real’ me across online. The answer was simple – video. If used properly, it creates a much more personal connection with your clients. Customers, particularly in the wedding industry, generally prefer to get a sense of who you are, as well as what you’re selling them. And instead of relying on a forced and formal ‘about me page’ or a faceless contact form, video can go a long way to make them feel like they know you before they get in touch.