I hope that all the days in your business are happy ones – challenging but happy. Yet, the reality is that they won’t always be. I’m not here to rain on your parade, or hold a pessimist pity party so early on in the life of your sparkly new business. But, the biggest issue that you will face with any new endeavour is how to keep the positivity going once the ‘newness’ has gone.
All things with the prefix ‘new’ are pretty great. New year, new car, new job, new house, new shoes, new friends, new clothes… that word always signals shiny iridescent hopes and glitter spangled dreams; and the chance for things to be different. But the fact remains that eventually the time comes when these things are no longer new entities or new experiences that delight you with their everyday twists and turns. Even with the work we love the most, the banal will soon start to set in and with that comes the onset – that classic curse that affects all businesses – the ‘I want to plan something new’ syndrome.
The thing about me is that I love what I do, until I don’t. Part of the curse (if you will) of having a creative mind that has to draw up ideas and solutions to client problems on a daily basis, is that every now and again I have some new crazy, mad fangled idea for my own business and I want to run with it! It probably happens to be every week – actually scratch that – every day. From complete career changes, to inspiration for projects, to insane new business plans; I have a graveyard of urls, half started tumblr blogs, and notebooks filled with scrawls and scribbles which support this brain baby overload.
There are obvious fashions in weddings just like with clothing, interiors, food and just about everything we consume. However if you want to maintain any kind of longevity in the industry is it wrong to appear to be too much of a particular trend?
I actually get asked about this quite a lot as I guess it could be perceived that I am part of the fashion for vintage toning on wedding images. Ironically, this toning is something that I started doing when I switched from shooting weddings on film to digital a couple of years ago. I have always tweaked the colour on my images, whether it was toning black & white prints or cross processing print film in the chemicals for slide film and vice versa. I like to find out how things work and then mess with them. In the 90s I worked for the experimental Blah Blah Blah magazine and the art director, Chris Ashworth, used to always prefer the images that would normally get binned. He liked to to push the boundaries of everything. At the time, I was simultaneously working for a number of teenage pop magazines so it was utterly liberating to be able to do something creative and definitely my favourite magazine to work for.
So I guess it was inevitable that when I finally embraced digital technology for shooting weddings, I would start to seek ways of messing with the colours again. I have always been passionate about old photographs and all they represent in our social history, so if Photoshop was going to give me the ability to experiment, then I was going to! I looked for ways to recreate those faded tones that old colour images have. At the same time the kinds of wedding dresses and decor items that were gaining popularity we’re also very vintage, and so suddenly it was a ‘thing’.
The week after anti bullying week, both my daughters experienced incidents of bullying at school. They are aged 7 and 4 and that Friday, we sat down at the kitchen table and discussed bullying and what we can do about it. Now they are both fairly feisty and have handled this situation well, but halfway through telling telling them ways I think they can stop this, I realised that actually they never will.
We were all looking at this as a playground issue and thinking that outside of school it doesn’t exist but of course, sadly it does. I can’t give them a magic formula that means they will never face this again because I know for a fact that they will. I am a grown up and it still happens to me. My friend Nikky who is very fabulous, very self assured and very successful in LA was there and said yes, thinking about it this also happens to her. There is a guy in her building trying to bully her right now. So I told my little girls that bullying is something that people will try to do to you your whole life and the only thing you can control is how you react to it.