Category Archives: Events

Lake Life and New Adventures for The Blogcademy, Minneapolis

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When you’re visiting a new city and the first thing your hosts do is invite you to hang out on their pontoon on Lake Minnetonka, you kinda know you’re in for a bit of an adventure. I had no preconceptions about Minneapolis before I visited it last month, well actually less than none – I knew absolutely nothing about this mid-western city. I had a rough idea of where it was in the country (after checking a map) but that was pretty much it. I was oblivious to it’s lively hip hop scene, it’s lake culture and all the deep friend delicacies that are served in almost every restaurant (deep fried pickles and cheese curds are both much more delicious than they sound and cream cheese wontons are definitely oh so wrong but oh so right…)

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So you might wonder why, knowing so little about a city, did we choose it as a destination for a workshop. Well, we decided early on that if were were going to be travelling so much we might as well use it as a handy excuse to visit some places we’ve never been before. Gala, who is a hip hop fiend, made a brilliant case for Minneapolis and Shauna’s husband who was born here also convinced us that we’d love it. He was right. Our class also just happened to fall on Pride weekend which made our evenings out after class about a hundred times more entertaining!

The workshop was held at Public Functionary, a brand new art gallery space. We were lucky that they’d just wrapped one of their first art exhibits before we arrived, which meant the walls were still decorated with black and gold paintwork and deep burgundy velvet.

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Lunchtime Cocktails + Photo Booth Madness = Very Happy Bloggers

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Without a doubt, one of the most amazing and satisfying things about running The Blogcademy is meeting so many enthusiastic babes marching to the beat of their own drum and wanting to tell the world about it! Before starting this journey I couldn’t have ever imagined just how life-altering this event would be for so many of the girls who attend and just how strong the bonds they form during that weekend really are.

Our first ever class was in New York, so when we were back there this month we knew we had had to organise a reunion! We picked The Smith in the East Village based on it’s killer cocktail menu and the fact that it had a black and white photo booth in the basement (and a peep hole that plays naughty movies on the other side, but that’s something we didn’t know about until we got there!)

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It was so exciting to see those that could make it again and to learn just how far they’ve all come since we all nervously met back in the latter part of 2012. We all keep in touch via our graduates forum but it’s only when chatting to them all in real life that you can really appreciate the leaps and bounds that their blogs and businesses have made. Some of them are now full-time bloggers and others have been able to cut back on other work to focus on their businesses. Most of them have made a bunch of positive changes since we last met and every single one of them is still passionate and fired up about what they do. It was also amazing to hear that after spending the weekend together at the workshop so many of them have regularly meet up and to continue to help and support each other.

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Vintage Furniture, 35°C Heat & Brand New Blogging BFFs

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I’ve been throwing the word ‘whirlwind’ around a lot lately, but goodness these past few weeks have really been one! I’ve strolled around the streets of Manhattan, danced with a disco ball, made custom lipsticks, got a crazy Japanese glitter manicure, found my perfect wrist candy, had a coughing fit live on the internet, hosted a lunch date with our past students, eaten a tub of popcorn larger than my head, posed on velvet couches on city block corners and got locked on a rooftop… and that was just in the first few days!

We did two Blogcademy classes on this trip and I’ll be blogging all about the Minneapolis adventures soon, but today it’s all about my favourite city in the whole wide world – New Yaaawk!

We held our class at the amazing Rent Patina in Brooklyn, the most glorious white walled loft space filled to the brim with vintage furniture, knick knacks and oddities. I’d never been over the bridge before (except when a taxi driver got lost one time but that’s a story for another day) so it was super fun to explore a brand new neighbourhood. As we walked in on day one we were overcome with awe and wonder at all the pretty things to look at!

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Working with a Copywriter

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With the next round of workshops just round the corner Gala, Shauna and I decided that a revamp was in order. We’re literally never satisfied and are always thinking of things that can be tweaked, improved or built upon with brand Blogcademy.

The original overview we had on the site, while good, lacked some… oomph. We were struggling to put the real essence of the workshop into words and needed help. The three of all are all pretty good writers but it can be really difficult to look at something objectively, especially if you’ve put so much love and effort into it already. So we called upon copywriter Ash of The Middle Finger Project.

When we got the rework back we were blown away. It had so much power, pizazz and …yeah… oomph! It covers all those things we were trying to say ourselves but couldn’t, and totally encapsulates what The Blogcademy is all about.

I can’t recommend working with a copywriter, and Ash in particular, enough. If you’re struggling to put your ideas into words, you’re cringing over writing your about page, or you need some fresh eyes to look over your website copy, they are invaluable. I’m so proud of this rework. It’s got me all fired up and I can’t wait to do the next workshop in New York this weekend!

Of course I figured you might be interested so the result is pasted below. I’d love to hear from you guys on this one too. Have you ever worked with a copywriter? What results did you see?

INTRO

Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.

Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.

Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.

Enough fooling around.

It’s time to make a living with your blog.

And we’re coming to your city… TO SHOW YOU EXACTLY HOW.

THE LOWDOWN

Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.

Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.

There’s just one little thing…

It takes strategy. Insight. Technique. And talent.

Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.

And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80′s dance-offs very much included.

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The Blogcademy: Live From New York!

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After the runaway success of the livestream from Portland, my fellow Blogcademy headmistresses and I decided it was high time to do another one. So, on Monday 24th June at 10 am PST / 1pm EST / 6pm GMT we’ll be broadcasting live from The Blogcademy’s NYC HQ!

We will be talking about the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about current changes we’re making to our own blogs. After that, it’s over to you and we’ll be taking your questions. To make sure we see yours, be sure to submit them in advance, because it’s easy to miss them when they’re asked live (and we’d hate to miss the one that’s really been plaguing you…!)

If you are unable to attend a workshop in person (sad face) or you’re still not quite sure if the class is for you, then this is the perfect event for you to get a little taster of what this crazy Blogcademy thing is all about.

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Where is the Turquoise Tornado™ Going Now?

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Goodness, what a rollercoaster The Blogcademy has been already, and today we’re about to take another upside-down corkscrew followed by a loop the loop because we’re adding even more dates to our 2013 world tour! Your headmistresses are nothing if not diligent, and when we announced the full wack of dates back in March, there were some outcries that we weren’t going down to any of the Southern US states… Well, your wish is our command and so we’ve added an Austin date in August. BRING. IT. ON.

But that’s not all. The Melbourne class sold out so damn speedily, that we’ve decided to add a second date on our way home from Australia. It means we’re pretty much going to be away from home for a whole month (!) but hey, we love ya and we know you’re gonna make it worth our while! Our poor suffering husbands will just have to hold the fort at our respective homes a little while longer I guess…

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So the 2013 world tour now looks as follows, click the relevant link below if you’d like to book a space on any of these classes.

New York (limited spaces remaining!)
June 22nd & 23rd
Patina

Minneapolis (limited spaces remaining!)
June 29th & 30th
Public Functionary

Austin
August 17th & 18th
VUKA

London
September 7th & 8th
Curtain Road Studios

Brisbane (limited spaces remaining!)
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne (SOLD OUT)
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

Melbourne (second date added!)
November 14th & 15th
Lightdrop Studios

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