Category Archives: Events

Who the Hell Goes to Austin in August? The Blogcademy of Course!

IMG_9775-2713656077-O

When I suggested the idea of doing a Blogcademy in Austin in August Gala and Shauna looked at me like I’d gone totally mad. ” You know it will be utterly boiling down there then? It’s practically on the Equator!” they replied. “Ahh ya wimps, how hot can it really be?” I responded. Well more fool me because when we stepped off the plane last week and were greeted with 40°C+ temperatures, I’m finally understood what living on the sun must feel like.

OK, so I’m exaggerating… but give me a break, I define porcelain. I’m so pale my skin is practically see-through and I wear factor 50 when there’s even a hint of sunshine! The intense heat was totally worth it though, and I would have stayed all summer long to spend more time with the amazing girls (and token dude) who came to the workshop last weekend. Is it bad to have favourites? Maybe… but this class was totally up there as one of the most enjoyable so far. As our last US date for 2013 we certainly went out with a bang!

The workshop was held at VUKA, a giant co-working space near where we were staying. Although there was no natural light inside (something I wish we’d known before but oh well!) and the service from the staff was less than wonderful, the food trucks over the road and juice bar two blocks away made it the perfect spot for us. It was also huge and it was really great to have the option of using tables this time too – like a proper classroom!

IMG_9597-2713635890-OIMG_9261-2713547425-O

As usual, the custom city totes that each Blogcadette received were packed with useful and glittery things! We like to go from the sublime to the ridiculous with our goodie bag gifts, I mean who doesn’t need a glittery pineapple to wear in their hair? This also might be my favourite tote design so far. What do you think?

IMG_9016-2713498357-O

Continue reading

The Blogcademy: Big in Britain!

LONDON_ANNOUNCEMENT

I don’t mean to brag but when it comes to The Blogcademy, London is where it’s at! Not only did we do two sold out classes when we were here in January, but due to overwhelming demand for a weekday workshop this time round (I’m looking at you wedding industry peeps and freelancers who couldn’t get the weekend off) we’ve decided to add another class when we’re in town in September!

Our weekend class in September is now sold out (yey!) and so if you couldn’t join us for those frivolities, this one’s for you. Our additional class will kick off at 10am on Thursday September 5th, and go until around 6pm on Friday September 6th.

“There’s a lot of noise & nonsense out there about how to become a ‘professional blogger.’ The Blogcademy headmistresses bring it back down to the beautiful basics: Killer content. Artful packaging. Consistent posting. Personality & charm.

If you’re a baby blogger, consider this workshop your official initiation. If you’re a seasoned pro, think of it as your finishing school.

Gala, Shauna & Kat walk their talk — and blog their walk. A weekend well spent? No question, for me. Get thee to The Blogcademy!” Alexandra Franzen (attended Minneapolis in June 2013)

Just like our weekend class, it will be held at the sublime Curtain Road Studios in Shoreditch. Here’s what you can expect from our time together. You can also read our course overview for all the specific topics we cover.

overview_whatyouget

“The Blogcademy is fucking life-changing. I sold half of my wardrobe (no joke) in order to attend and I’d sell the other half and show up in nothing but my undies and black eyeliner ten times over: these women are legit. Their energy is through the roof. Their knowledge is powerful. Their commitment is palpable. And they will give you the necessary kick in the ass you need to own your identity, no matter how scary that might be. Between the sparkles, sea of hair colors, and resounding tribal spirit, I kept waiting for Jessie J to burst through the window on a Tarzan rope belting out ‘Just be true to who you are’. (I wouldn’t put it past these three. I believe them capable of anything). But all in all, whether you have to walk 500 miles, subsist on Ramen noodles for a month, or fly on a broomstick to get there…GO. Stop thinking about it. GO. I kid not when I say it will alter the course of your professional career and, by extension, your life.”Madelin Adena Smith (attended in New York, June 2013)

Continue reading

Lake Life and New Adventures for The Blogcademy, Minneapolis

BLOGCADEMY_089

When you’re visiting a new city and the first thing your hosts do is invite you to hang out on their pontoon on Lake Minnetonka, you kinda know you’re in for a bit of an adventure. I had no preconceptions about Minneapolis before I visited it last month, well actually less than none – I knew absolutely nothing about this mid-western city. I had a rough idea of where it was in the country (after checking a map) but that was pretty much it. I was oblivious to it’s lively hip hop scene, it’s lake culture and all the deep friend delicacies that are served in almost every restaurant (deep fried pickles and cheese curds are both much more delicious than they sound and cream cheese wontons are definitely oh so wrong but oh so right…)

BLOGCADEMY_034

So you might wonder why, knowing so little about a city, did we choose it as a destination for a workshop. Well, we decided early on that if were were going to be travelling so much we might as well use it as a handy excuse to visit some places we’ve never been before. Gala, who is a hip hop fiend, made a brilliant case for Minneapolis and Shauna’s husband who was born here also convinced us that we’d love it. He was right. Our class also just happened to fall on Pride weekend which made our evenings out after class about a hundred times more entertaining!

The workshop was held at Public Functionary, a brand new art gallery space. We were lucky that they’d just wrapped one of their first art exhibits before we arrived, which meant the walls were still decorated with black and gold paintwork and deep burgundy velvet.

BLOGCADEMY_068

Continue reading

Lunchtime Cocktails + Photo Booth Madness = Very Happy Bloggers

blogcademy_reunion_new_york__39

Without a doubt, one of the most amazing and satisfying things about running The Blogcademy is meeting so many enthusiastic babes marching to the beat of their own drum and wanting to tell the world about it! Before starting this journey I couldn’t have ever imagined just how life-altering this event would be for so many of the girls who attend and just how strong the bonds they form during that weekend really are.

Our first ever class was in New York, so when we were back there this month we knew we had had to organise a reunion! We picked The Smith in the East Village based on it’s killer cocktail menu and the fact that it had a black and white photo booth in the basement (and a peep hole that plays naughty movies on the other side, but that’s something we didn’t know about until we got there!)

headmistress photo booth

It was so exciting to see those that could make it again and to learn just how far they’ve all come since we all nervously met back in the latter part of 2012. We all keep in touch via our graduates forum but it’s only when chatting to them all in real life that you can really appreciate the leaps and bounds that their blogs and businesses have made. Some of them are now full-time bloggers and others have been able to cut back on other work to focus on their businesses. Most of them have made a bunch of positive changes since we last met and every single one of them is still passionate and fired up about what they do. It was also amazing to hear that after spending the weekend together at the workshop so many of them have regularly meet up and to continue to help and support each other.

blogcademy_reunion_new_york__15

Continue reading

Vintage Furniture, 35°C Heat & Brand New Blogging BFFs

blogcademy_new_york_city_110

I’ve been throwing the word ‘whirlwind’ around a lot lately, but goodness these past few weeks have really been one! I’ve strolled around the streets of Manhattan, danced with a disco ball, made custom lipsticks, got a crazy Japanese glitter manicure, found my perfect wrist candy, had a coughing fit live on the internet, hosted a lunch date with our past students, eaten a tub of popcorn larger than my head, posed on velvet couches on city block corners and got locked on a rooftop… and that was just in the first few days!

We did two Blogcademy classes on this trip and I’ll be blogging all about the Minneapolis adventures soon, but today it’s all about my favourite city in the whole wide world – New Yaaawk!

We held our class at the amazing Rent Patina in Brooklyn, the most glorious white walled loft space filled to the brim with vintage furniture, knick knacks and oddities. I’d never been over the bridge before (except when a taxi driver got lost one time but that’s a story for another day) so it was super fun to explore a brand new neighbourhood. As we walked in on day one we were overcome with awe and wonder at all the pretty things to look at!

blogcademy_new_york_city_171 blogcademy_new_york_city_173 blogcademy_new_york_city_100 blogcademy_new_york_city_131

Continue reading

Working with a Copywriter

big

With the next round of workshops just round the corner Gala, Shauna and I decided that a revamp was in order. We’re literally never satisfied and are always thinking of things that can be tweaked, improved or built upon with brand Blogcademy.

The original overview we had on the site, while good, lacked some… oomph. We were struggling to put the real essence of the workshop into words and needed help. The three of all are all pretty good writers but it can be really difficult to look at something objectively, especially if you’ve put so much love and effort into it already. So we called upon copywriter Ash of The Middle Finger Project.

When we got the rework back we were blown away. It had so much power, pizazz and …yeah… oomph! It covers all those things we were trying to say ourselves but couldn’t, and totally encapsulates what The Blogcademy is all about.

I can’t recommend working with a copywriter, and Ash in particular, enough. If you’re struggling to put your ideas into words, you’re cringing over writing your about page, or you need some fresh eyes to look over your website copy, they are invaluable. I’m so proud of this rework. It’s got me all fired up and I can’t wait to do the next workshop in New York this weekend!

Of course I figured you might be interested so the result is pasted below. I’d love to hear from you guys on this one too. Have you ever worked with a copywriter? What results did you see?

INTRO

Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.

Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.

Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.

Enough fooling around.

It’s time to make a living with your blog.

And we’re coming to your city… TO SHOW YOU EXACTLY HOW.

THE LOWDOWN

Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.

Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.

There’s just one little thing…

It takes strategy. Insight. Technique. And talent.

Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.

And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80′s dance-offs very much included.

Continue reading