Of all the projects and various off-shoots that I’ve taken on, none of them are as close to my heart as the print magazine. What started life as a 14 page brochure to hand out at a wedding show has now become an annually produced 84 page beast and a massive part of Rock n Roll Bride. In interviews, it’s always the first thing people want to know about – How did it come about? What’s inside? Where do I find the time to do it?
But this magazine has never been about me, it’s all about you and helping you to plan a wedding that truly encompasses you and your partner. From the pretty to the practical, the crazy to the creative, wedding planning can be a scary and daunting time. That’s why I wanted to produce something that is not only crammed with gorgeous, alternative inspiration and wedding planning advice but is something that you can keep and refer back to again and again.
This year’s bumper edition boasts 84 pages of 100% exclusive content. Nothing inside has been shared anywhere online. There are five utterly gorgeous real weddings, a 14 page fashion editorial spread illustrating how you can have a beautiful and alternative wedding on a tiny budget, and three amazing but super simple (enough that even I could do them!) DIY tutorials contributed by some of the most creative babes in the business. Get ready to get your craft on!
Alongside all the pretty images and inspiration, this magazine is also overflowing with the advice I wish I’d heard when planning my own wedding. I’ve written a step by step action plan laying out the first things you need to do when you get engaged and an idiot-proof guide to choosing your perfect wedding suppliers. There’s an article that bulldozes through the crap that the wedding industry spouts about how brides ‘should’ look on their wedding day (and believe me, I haven’t held back!) and I share the best thing Gareth and I did before we walked down the aisle to really help nurture our relationship.
Photography: Katherina Andreeva
Probably one of the biggest – and toughest – lessons I’ve learnt through running my own business is that things are never as straight forward as you think they’ll be. Last week, after returning from a fortnight away from the office, I was met with the news that there was a complication (which was our fault) with the printing of the magazine. It was looking like we’d have to redesign a whole section, rearrange a bunch of stuff and then resubmit the whole document for proofing and printing again. This was not only looking to be a pretty costly mistake but one that was going to delay the release date of the mag by at least a month.
I’m not gonna lie, I flipped out. I wasn’t angry with anyone, more frustrated that this had happened. I’m meticulous to a fault when it comes to keeping things on track and everyone organised so I was annoyed with myself that I’d let something so simple but crucial slip through the net.
After fighting off the tears and thumping the floor for a while, Gareth, Shauna and I were able to work through a solution that was not only much less labour (and cost!) intensive than we initially thought it might be, but one that was actually going to make the magazine much better. Plus it was only going to delay printing by a couple of days!
I’d also already sneak peeked the cover on Instagram!
Goodness! Who would have thought that launching a magazine to compliment this little blog of mine would have been such a runaway success? Ever since we published issue 2 of this yearly magazine, waaaaay back in August last year, the orders have been coming in daily. Gareth, who packs and ships every single one by hand, has been a busy bee for sure, and a regular fixture at our local Post Office! He’s obviously been doing his job pretty damn well too, because he told me this week that issue two is now officially sold out. Whoa.
However if you missed out and you’re now kicking yourself for it, don’t fret because we have a small batch of seconds (mags that aren’t 100% perfect) which we’d like to offer to you, with a massive third slashed off the original price. The imperfections are minimal, nothing more than a few lines of smudged text on the last page, but we were not prepared to ship them in less-than-perfect condition at full price. So, rather than wastefully destroying these slightly flawed magazines we agreed a massive price-cut is the best option for everbody concerned!
I’m sure most of you will already know this, but last Summer we published issue two of our print magazine. Since then, and every day with out fail, my poor suffering Gareth has been packing and shipping each copy that’s been ordered – by hand. There’s no fancy behind the scenes action in our operation believe you me. He’s become quite the regular feature in our local post office. I wonder if they take bets about what he’s sending out in those shiny pink envelopes with such regularity.
Other blogs may do online magazines, but we go at it proper old skool style. Sure, it’s more work (and a lot more expensive to produce) but even in this hyper-digital age, there’s something so special about getting a crisp print edition through your letterbox.
It’s been such an exciting week, not least of all because the photos of you lot with your Rock n Roll Bride magazines have been coming in thick and fast! I know not everyone will have got their’s yet (we’re packing and shipping every single one ourselves – eeek – we are getting through the orders as fast as we can) but my inbox and twitter stream have been awash with Rock n Roll awesomeness all week! Keep your photos coming in, I’ll share some more of them over the coming weeks. Here are some of my favourites from the last 7 days…
PS. If you haven’t nabbed your copy yet, you can still grab one!
It’s here! It’s finally here! To say creating issue 2 of Rock n Roll Bride Magazine has been a labour of love would be an understatement of epic proportions. When Gareth & I made the decision late last year to create a second edition of the magazine after the unanticipated appreciation over issue 1 (which was initially conceived to just be a free handout at a wedding show), not in a million years did we think it would take so long… and take so much out of us. Dear God, I have a new found respect for everyone who works in the print industry. I won’t bore you with the trials and tribulations we’ve had along the way, but rest assured that magazines are hard work. But when 50-odd boxes of something we created were delivered to our house on Friday, it all suddenly felt worth it. I have never been so proud!
The result is six months worth of blood, sweat and many, many tears. I’m not gonna lie, there were moments when I just wanted to throw in the towel and there were moments I thought we’d never get here. Words can’t describe the debt of gratitude I owe my long suffering graphic designer, Nubby Twiglet, who took my words and ideas and crafted them into something so beautiful. And to Gareth who negotiated his way through print orders, proof sheets and proof reading over and over and over. He’s also chief magazine packer and shipper – ie vital to this operation!