As you begin planning your wedding, one of the first things you’ll be thinking about (after the dress of course!) is the invitations. They’re the first thing your guests will see in relation to your wedding and the perfect invitations will set the tone, theme and vibe of your Rock n Roll wedding day. It’s my pleasure to introduce to you today one of the UKs latest and greatest invitation designers on the block, Amma of Beyond Beyond. Enjoy!
Who are you and what do you do?
My name is Amma, and I am an invitation designer,graphic designer and web designer.
Where are you based and where in the world can you send your work?
I am based in London, but as long as you are in a country where you can get UPS I can send your invitations to you; I might not travel, but the invitations will. And if someone wants a wedding website then I don’t have to send anything at all! Well, nothing except for the link.
Can you tell me a little about the process of your custom design service?
Generally, I like to have a face to face meetings, but when time or distance makes it impossible then the telephone and email are my friends. When it comes to wedding stationery it is important for me to communicate with the couple so that I can get a sense of their personal aesthetic. This ensures that what I create is both personal and unique. Story telling is a core element of my work, so, if there is an idea that is at the heart of the wedding or something that is significant to the way in which the happy couple got together, I like to weave strands of that into my final piece.
Does the client have complete control over the design or do they pick from templates?
I like the client to have as much input as possible. My designs are generally from scratch. I encourage my clients to be ‘design detectives’ so I gently push them to find things that they like that represent who they are, and tie in with their wedding theme.
