I had a brainwave while scrolling through my Facebook newsfeed last night. The Rock n Roll Bride page has always been very active. There’s a great community of nearly 150,000 people on that page who subscribe to see updates about this blog. However, for me, the real draw of Facebook is not to be mindlessly bombarded with updates about the blogs or businesses we follow, it’s a place to connect with our friends… to make new friends… and to share updates about our lives and loves.
For me personally, I spend the majority of my Facebook time either chatting with my besties over private chat, or taking part in the private groups that I’m a member of. I suspect that a lot of you are the same. So I thought, in a moment of madness, wouldn’t it be fun to have a Rock n Roll Bride Facebook group for us all to get to know each other, share wedding plans, ask for and give advice!?
When I was planning my wedding in 2007/8 private forums were hugely helpful. I also made a ton of friends who were on the same journey as me and they made my wedding planning so much easier! However people don’t really use independent forums any more, but everybody uses Facebook!
Like most small business owners, I have a love/hate relationship with Facebook. We might all moan about whatever new development they implement next, but it is still, by far, the social media channel that brings the most traffic to my blog, and the one where the most reader engagement happens. Although the reach of your page may be decreasing due to whatever it is Facebook is up to at the moment, it is still a vital tool for any small business owner.
Here are 20 easy ways to keep your page active. The key with Facebook, or any social media outlet really, is to post things that your fans will want to engage with. Don’t just use it as a place to spam your latest business updates or blog links. Using a mixture of these ideas will help to naturally engage your fans, and over time, up your overall reach.
1. Update it regularly (at least daily)
2. Post funny, shareable memes
3. Ask questions
4. Run a contest
5. Share sneak peeks
6. Post funny, real life, stories that your audience will relate to
7. Post inspiring quotes
9. Engage with other people’s pages
10. Start conversations
11. Vary the lengths of your updates
12. Share trivia
13. Re-post old blog content
14. Run opinion polls
15. Share news stories
16. Give your fans special offers/discounts
17. Post infographics
18. Include videos
19. Remember who your audience are
20. Use Facebook Insights to post when your fans are online