For this month’s article in Photo Pro magazine I wanted to highlight the work of one of my good blog-friends, Steve Gerrard. The Birmingham-based photographer is making huge waves in both the music and wedding photography world as his amazing cross-over between these two very different genres coincide as a huge benefit his couples who love his unique and innovative ideas and style.
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Steve Gerrard has bolted wedding photography on to a successful careers shooting for music mags and, as Kat explains, his blog is designed to win him clients who love his quirky style
I first discovered Steve Gerrard when he emailed me a little over a year ago to let me know about his newest venture, a wedding blog called Bridal Soup. He set it up with the intention of diversifying his audience, to be able to share his photography and personal stuff on his photography blog (www.stevegerrardphotography.com) and to share UK wedding ideas, inspiration and vendors. Over the past 12 months I’ve really got to know him a great deal. I briefly acted as a contributor to Bridal Soup (until things got a little crazy at my end!) and I’ve loved featuring his Rock n Roll weddings on Rock n Roll Bride over the past year.
The Birmingham-based photographer began his career five years ago shooting bands and working for NME and many of the big rock magazines, a passion that he still continues to follow to this day. It didn’t take long for Steve to branch into weddings after he saw how the industry was changing. He realised that many couples were looking for something a bit ‘different’ in their wedding photography and he hoped to be able to fill that role. “I loved the more relaxed, creative side of wedding photography and haven’t looked back” Steve told me.
With a rock music background and a no preconceived concepts of how weddings ‘should’ be shot, Steve began experimenting with unusual and fun techniques, one of his most popular of which being ‘painting with light’. Inspired by the great Jeff Newsom (www.jeffnewsom.com) Steve began bringing various kinds of lights to his engagement sessions and weddings to experiment with. “The technique basically involves sticking a camera on a tripod and exposing the shutter for 20 or 30 seconds while my assistant and I run around with lights, torches, sparklers or whatever else we feel like playing with that day. It takes a little trial and error but couples love it because it’s so different to your normal wedding photograph.”