When it comes to looking for your perfect wedding dress, a lot of Rock n Roll Brides are now heading online to see if they can get their dream gown at a fraction of the price. My worry with this has always been that you might end up with a substandard ‘knock off’ dress that isn’t of the quality that you deserve for your big day. You know what they say, “pay cheap, pay twice…”
However I’m excited to say that I’ve found an exception to this rule! I was contacted by AriaDress a few weeks ago and I have not only been blown away but the quality of work and design that goes into every one of their bespoke gowns, but at prices significantly less than you’d expect! Can you believe you can get a dress as gorgeous as these for under $500!?
I got chatting to designer Tak Hau last week about his passion, his inspiration and his love of creating simply stunning gowns for brides and bridesmaids. I hope you enjoy reading all about it. He really is a wonderfully talented man and I’m so thrilled to be showcasing his brand new Spring 2011 collection on Rock n Roll Bride.
Who are you and what do you do?
I am Tak Hau, the designer and creative director of AriaDress, a company I started nine years ago to bring style and sophistication where it was really needed – in the bridesmaid dress category. Now, we also do wedding gowns. I started out designing cocktail dresses in the 1980s, under my own label and others, which were sold in boutiques and the top department stores in the USA.
What made you want to get into Bridal fashion?
Being a designer in the dress business for a long time, I began to think of a category that I could build into a new and viable business. I started to be more aware of bridal fashions, and noticed there was a lack of modern bridesmaid dresses that were affordable, or that didn’t look like the truly awful bridesmaid dress Melanie Griffith wore in the film, Working Girl. Remember that, with all the powder blue chiffon? It didn’t seem much had progressed since then.
Before I started AriaDress, you either had to pay a lot of money for bridesmaid dresses or they were that ugly! So I discovered this niche that needed modern, affordable, high quality dresses – there were none 10 years ago – and we took off almost as soon as we were on the web.
Someone who is asked to be a bridesmaid can dread the experience because of the dress. I decided to make AriaDress as close-to-custom as possible, so each bridesmaid could choose what fits her best and the dresses could be made all in one color. It’s really very easy to switch a bodice with a skirt, for all different sizes, and make a bridesmaid feel really great to appear in the dress.
That was my goal. We just introduced wedding gowns this year, for Spring 2010, and use the same concept of allowing our brides to choose any neckline to go with any skirt silhouette, using the same designs from the bridesmaid’s collection. In pure silk, fully lined, with the quality of made in the USA construction, a bride with more style than cash can have a really pretty gown for under $500 – and use the thousands of dollars that seem be the cost of a one-day wedding gown, towards a house, or a honeymoon, or sometimes, a baby.
I’m happy to make that possible!