What do you get when you cross 6 wedding bloggers, The Wedding Photographer of the Year, London’s most stylish & gorgeous wedding boutique and a Hasselblad? Why, The Big Fat Wedding Blogger’s Photo Shoot of course!
My inspiration for this shoot came from the fact that I had seen a lot of big brands in The States using fashion bloggers to model for and promote their new lines. I loved the idea and thought it could really work for the UK wedding market. After all, wedding blogs are the new wedding magazines right?! I approached Rachel at Wimbledon-based Luella’s Boudoir if she’d be up for letting us run wild in her shop and thankfully she loved the idea!
Then came the daunting task of choosing a photographer. No mean feat when you know hundreds of them! After much deliberation Rachel and I decided upon Lisa Devlin, someone who I’ve become great friends with over the past year or so. I called Lisa and pitched my idea to her…and thankfully she also loved it! A few days later Lisa called me with the exciting news that she’s just been awarded Wedding Photographer of the Year by the British Journal of Photography and WEDDING Magazine.
“OMG Huge congratulations!” I squealed, remembering how she’d once told me that winning a photography award was on her list of things she wanted to achieve in her career. “I know” she replied, “and the best thing? I’ve won my DREAM kit from Hasselblad who sponsored the awards…and we can use it for our shoot!” (and they even offered a wind machine…Lisa didn’t have to ask me twice whether I wanted to use it for my shot!)
For those non-photography geeks out there, getting lent a Hasselblad is kind of a big deal. Not only is this a camera worth about £30,ooo (and that’s not including the lights, wind machine and Mac that they also let us borrow!) but it pretty much blows any other DSLR out of the water in the quality of image!
Lisa explained all the techy goodness to me, “In layman’s terms, Hasselblad is a medium format camera and its all about the increase in image quality due to its massive sensor. The files are much bigger than 35mm DSLR and there are a lot more pixels. This is a camera for high end fashion and advertising work, the detail is phenomenal even when you crop in a lot. You get a lot more in the shadows and highlights and if you need to do any image recovery (if you’ve shot too light or dark) there is a whole lot more there to work with. The latest camera, which is what they gave us has a fancy focus system called True Focus which allows you to lock focus on any part of the image then recompose your shot. Once you get the hang of it, it is pretty useful especially when shooting at wide apertures which I do most of the time.”
“You can also shoot straight to computer into their dedicated processing software, which is what we did. This is very useful as you see exactly what is going on and can even control everything from the screen. So if you wanted to, you can shoot from a directors chair with a flunky doing the camera work! It has an eye-level viewfinder and can be held pretty much in the same way as a 35mm DSLR so I found it surprisingly easy to handle.”