So yesterday I was invited to a prestigious industry preview event in London. Basically a posh trade fair where wedding designers (mainly dresses but a few bridal accessories too) congregate to sell their newest lines to the gaggle of press and various bridal boutiques across the world. People come from all over the globe to attend and get the first glimpses of the designs by some of the most decorated British bridal designers. It’s billed as a great place to go to spot new trends and to meet anybody that’s anybody in the wedding industry.
So I went along and even though I wasn’t sure it would be ‘my thing’ I felt it was an event that I should be at. I got up early (for me…hey, I work from home in my PJ’s usually!) and boarded a commuter train to London.
I walked in at 10am, looking forward to seeing the first catwalk show of the day but was instantly met with a feeling of depression…not the giddy, excitable feeling that I usually get when I go to work events. I couldn’t put my finger on it, but something about this show left me cold. Something was missing and had been replaced by clinical white booths, air kisses and expensive cups of coffee.
Matthew Williamson‘s first ever bridal collection stole my heart
I have to say a few things at this point. I toyed for hours whether to post this or not. My mind was plagued with thoughts of ‘Will I get ostracized for saying these things?’ and ‘Am I cutting my nose off to spite my face/ biting the hand that feeds me’ (and other such metaphors) by saying how I really feel? However I do think that sharing my experience can overall be a positive one, and that even though I left yesterday feeling disappointed, that these feelings did confirm to me that actually I LOVE that I’m different and not swayed or influenced by what everybody else is doing.
So let me get one thing straight, I did get to chat to some lovely people yesterday – the girls from various wedding magazines mainly and a select group of amazing designers who were, interestingly, mainly the new kids on the bridal block. These were the kinds of people that were actually genuinely interested in me and my blog and didn’t simply turn away when I entered their booths…pink head, inked arms and all.
These are the kinds of designers I’d encourage you to check out for your own weddings (I’ve listed my favourites at the end of this article and images from their latest collections illustrate this page.) However apart from these few choice rock stars, the majority of what I saw was pretty much exclusively pretentious and (as I like to call it) expensive ‘fluff’.