The Magic Wand

Gothic Bride Shoot Devlin Photos

The New Year… already? How did that happen? Have you noticed a dramatic increase in enquiries now that the festivities are over with? If you have done your marketing homework like I suggested in this Green Room article on getting your New Year marketing in place, then you might be all set up with a prime ad in a juicy spot on a blog and are just scooping up all those panic bookers, right?

What? It’s not quite working out like that? Really? But didn’t you book the Magic Wand Ad where all you have to do is make it pretty, pay the rate and then it all magically happens? I’m sorry to break it to you but marketing your business takes a bit more effort than that.

At Photography Farm, we spend quite a bit of time talking about marketing. We form strategies and look at the different advertising options available for photographers. Quite a few folk think that I’m going to tell them exactly how I do my marketing and then they can just copy that… but there are a few things wrong with that. First up, you are not me and you do not have the same business as me. I have a very specific ideal client and I only want to shoot 20 weddings a year in a certain price bracket. Therefore I have a very specific marketing plan that reflects exactly this. This is going to be a very different plan to someone just starting out, charging a lot less than me and wanting to shoot a lot more weddings. Your market is different, so is your ideal client and your goals for any one year. The other difference between me and the people who attend the farm is that wedding photography is only 50% of my business and income.

Gothic Bride Shoot Devlin Photos

From the outside it might seem that all I do is run an ad on Rock n Roll Bride and I am all set up with a bevy of potential clients that I can pick and choose from. Now it is true that the only place that I currently advertise is here and it is a large part of my marketing. I choose to run an ad all year so that couples can always find me on the homepage. It works really well for me because my very specific target market will be inspired by reading Rock n Roll Bride. They trust Kat and her judgement so are way more likely to click on an ad and book their photographer, than Google ‘alternative wedding photographer’ and book whoever ranks highest.

With all the SEO trickery that goes on, a lot of us no longer trust that Google will provide us with a good match for emotive services such as weddings. You wouldn’t marry the first man that match.com throws at you, would you? By going through a blogger that they trust, it is like going through a matchmaker instead.

But like I said, this is very far from being a magic wand and it amazes me how time and time again photographers will book an ad on a blog, pay good money and then fail to make the best of it.

Here are some tricks to getting the best out of your marketing campaign:

Where to put the advert

An ad on a wedding blog can be fantastic, clients only have to click through to your site and Bob is your photography uncle… right? But you could be chucking your money into the wind if the blog has too many sponsors, especially all from the same type of businesses. I had an ad on Style Me Pretty for three months and it sure did cost me a pretty penny but I got bugger all from it. Not only was my ad lost in a sea of many others, they also flashed in rotation so you were never guaranteed to be on the page at all.

If there is a feeling that any old company can advertise on a site, again the trust goes down. Look for a well curated collection of ads that are visually appealing and don’t look as if they are just thrown together. As an advertiser, it is preferable not to be competing with lots and lots of ads and to not be lumped in with some badly designed ones.

Gothic Bride Shoot Devlin Photos

The design of your ad

That gets me onto the design of your ad. You are nearly always limited to a super small amount of pixels and it’s easy not to make the most of it. Kat has some awesome tips here that will help you get this bit right.

Make sure the blog is appropriate for your target market

Is it a good match to your style? Does it appeal to you? If you connect with the design of a blog then so will your ideal client. If you don’t want to shoot all over the UK then a national blog may not be right for you. There are several county specific wedding blogs now and they will be pretty accessible on cost because their traffic numbers are lower and their readers more niche.

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The Blogcademy: New Dates in London & DC and a Palm Springs Live Broadcast!

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It’s official, The Blogcademy is a whirlwind. A giant, turquoise, glitter infused whirlwind! I am so pumped today because I have some news that I’ve been struggling to keep in for weeks. I’m glad I finally get to let rip and share it with you today!

So the big news is that our London class this year has already sold out… and it’s not until July! Insane. So, we’ve decided to add a second date, the weekend before, on July 19th and 20th. Again, it’ll be taking place at the beautiful Curtain Road Studios (I know we shouldn’t have favourites but…) Just click here to register.

After many cries from our Facebook page for another East Coast date, we’ve also added Washington DC to the mix. We’ll be there on October 4th and 5th. None of us have ever been to the city before so we’re super excited to explore! Again, you can register here.

And finally, because it seems like FOREVER until we’re teaching next, we’ve decided to do a FREE live broadcast from Palm Springs on Sunday 9th February at 11am PST/ 2pm EST/ 7pm GMT!

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Shed Inbox Guilt! 8 Email Templates for Wedding Suppliers

pink phone

I have long preached about the virtues of using email templates. Although I’d love to be able to reply to every email I get personally, when you get upwards of 200 of them a day like I do, it’s simply not practical or possible.

Email templates are a life saver. They will free you from the shackles of your inbox and enable you to reply to messages more efficiently and with less guilt. Of course not every single email you receive can be replied to with a template, but having a stock of them in your arsenal will make your email-life a whole lot easier.

To get you started I’ve compiled examples of how to reply to some of the messages that are often received by wedding industry professionals. Feel free to use these as they are, or take and edit them to suit your own needs.

Hello, I am getting married on 20th June and I’d like to hear about the packages you offer. How much do you cost?

Hi {NAME}

Thanks for your enquiry and congratulations on your engagement, exciting times! I’m currently free on the 20th and would love to be involved in your day. The venue you’ve booked is gorgeous. I’ve worked on a few weddings there in the past. You can check them out here if you like (link).

I have attached my brochure which explains all the options. My packages are pretty straight forward and prices start from X. Please let me know if you have any further questions after reviewing it.

I’m getting pretty booked up for next year now so if this is within your budget then let’s talk some more. If not then I hope it all goes well with the rest of your planning.

Hey! I’m getting married on 20th June and I’d love to hear about the packages you offer. Our budget is pretty tight and we can only allocate (something way below what you charge) but we really love your work!

(Option one) 

Hi {NAME}

Thanks for your enquiry and congratulations on your engagement, exciting times! I’m currently free on the 20th and would love to be involved in your day.

My packages start from X which unfortunately seems quite a bit above your budget. However if you’re more flexible on what you can allocate to your wedding photography/ flowers/ stationery let me know and we can see if we can make it happen!

Alternatively here are some other photographers/ florists/  stationers that might be closer to your budget (links). They’re all awesome at what they do and I recommend them wholeheartedly!

Good luck with the rest of your planning.

(Option two)

Hi {NAME}

Thanks for your enquiry and congratulations on your engagement, exciting times! I’m currently free on the 20th and would love to be involved in your day.

My packages usually start from X however as you are getting married out of season/ your wedding is local to me/ you only want me for a few hours, I would be able to come down to £X if you don’t have a Y/ you reduce Z.

Let me know if this is something you’d like to consider, if not I hope it all goes well with the rest of your planning.

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50 Easy Marketing Ideas for Wedding Professionals

emma case photography rocknrollbride7

Being the very best at what you do is awesome, but if no one knows you exist then no one is going to book you! January is the busiest month of the whole year for wedding enquiries, so here are some marketing ideas that anyone can employ while more brides and grooms than ever are shopping around for their wedding suppliers.

1. Get a past wedding featured on a wedding blog.
2. Get featured in a magazine.
3. Write a guest post for a blog or an article for a magazine.
4. Run a competition.
5. Offer incentives such as a free X or extra Y if people book you within a certain time frame.
6. Write a helpful wedding planning guide for brides and grooms and publish it on your own site.
7. Post some of your all time favourite work to Instagram.
8. Send thank you cards or little gifts to past clients.
9. Offer discounts or special offers for repeat customers.

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10. Offer something in return for people who recommend you to their friends.
11. Have a banner ad on a wedding blog.
12. Carry business cards that showcase your work.
13. Visit venues and ask about getting on their preferred vendor list.
14. Run a series on your blog showcasing your favourite past work.
15. Send handwritten thank you notes when people enquire or book you.
16. Encourage your past clients to share their wedding images on Facebook.
17. Join up with some industry colleagues and start a referral system for when you’re already booked.
18. Read marketing blogs and websites.
19. Send out cute little magnets for people to put on their fridges with your branding and URL on.

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New Year, New Productivity

happy new year

Pablo Alfieri

It isn’t rocket science, but unfortunately there’s no magic bullet that will transform you into a productivity wizard either. While getting sucked into social media, crap on the telly or Pinterest are all key factors, it is your overall mindset that really needs to change if you’re going to be your most productive self.

First of all you must realise that time spent on a task is not an indicator to it’s success or importance. For many people there seems to be a mystifying and inherent badge of honour mentality associated with how long a task takes (“Ooooh I’ve been working on this project / doing emails / writing this blog post for sooo long. Everybody notice how hard I’ve worked!”) To break free from this vicious circle, you must first realise that that is complete bullshit.

There is a theory that a task will take you exactly the amount of time that you give it. If something takes you weeks, it’s most likely because that’s how long you’ve mentally allotted to it. Of course this isn’t always the case, with some things taking much longer than you hope, but giving yourself shorter deadlines is a brilliant – and simple – way to get things done quicker.

Here are a few other ways you can get more done, in less time:

Unsubscribe from any newsletters you don’t value, unfollow people on social media that don’t interest you and trim down any blogs you no longer enjoy from your RSS feed.

Close Tweetdeck, Facebook and your email client when you are working. Turn off the TV. Silence your mobile phone. Turn off notifications. Distraction feeds procrastination and is the antithesis of getting stuff done.

Take charge of your email. I’ve written about this extensively before but email can suck the life right out of you if you allow it. Yes, there are many things you can do to try and keep on top of that ever-expanding inbox of yours, but my advice to you here would be to let. it. go.

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How to Comment on Blogs to Boost Your Own Business

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Across the board comments on blog posts are down. I’ve written about this before and why I don’t think this is a negative thing, but today I wanted to share a few thoughts on blog commenting etiquette and highlight some ways you can do it to help your own business.

There are still benefits of leaving comments on blogs. I personally believe that social media (especially Facebook) comments are of much more value, but if you are wanting to get on a blogger’s radar then commenting on their actual posts is a great way to do this. If you are posting informed and interesting comments you may also gain new followers for your own site because people can click through to find out more about you.

This must be done with caution though. If you are only leaving comments to try and boost your own traffic or help your website’s SEO, then it is usually pretty obvious and can really hurt your brand and reputation.

Here are a few things you must never do when leaving blog comments:

Spam

It kinda goes without saying right? Never ever ever leave blog comments for the sole purpose of attempting to drive traffic back to your own site. Most bloggers won’t approve them and if they’re stuffed with keywords or links they’ll get caught in their spam filters anyway. Don’t waste your time.

Post links to your own site

Unless a link is relevant to the discussion, don’t post it in the body of the comment! It looks super spammy. Instead put your URL in the field above the comment. Most people know how comments work and that if they want to see more from you they just click your name to go to your site.

It is usually pretty obvious if someone is only leaving a comment to try and get links back to their own site. Even if the comment is relevant to this discussion, it’s really irritating. A lot of bloggers will simply delete these comments (or edit them to take out the links) anyway. A big tell tale sign of someone doing this is when they also post under the name of their business rather than their real name.

Write anonymous hate

Again, this should really go without saying but if you’re posting anonymously (or using a fake name and email address) to write hateful or mean things those comments aren’t going to get approved! Disagreeing with something, in a polite way, is fine but don’t try and get into some kind of flame war for the sake of it. Always be constructive and respectful in your feedback. Remember, all comments can be tracked back to your own unique IP address (even if they are anonymous). Does what you’re saying reflect well on you and your business?

Post one or two word responses

If you haven’t got anything worthwhile to add then you probably shouldn’t bother! Yes, writing “good job!” or “cool!” might show the blogger that you enjoyed the article, but if that’s all you ever write it can start to be quite counter-productive. If you want to show your appreciation for a post but haven’t really got anything to add, why not tweet a link to the article instead (and @ the blogger in it so they can see)?

Reply to all your comments

Yes, this is in the ‘don’t’ pile! If you’re the post author you should definitely make the effort to reply to your comments, especially if someone asks you a question, but don’t feel like you have to reply to every single one. If you do it can look a little desperate and, honestly, not every single statement needs it’s own “Thanks so much!” response.

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