Someone once said “Your dream job does not exist, you must create it” and never is this more prevalant than in the blogging game. There are few rules, there are limited guides and the most sucessful players are those that forge their own paths and do something unique. So how then, can you know where to turn when you start to feel sluggish? When the dreaded plateau hits? Or when you feel fresh out of ideas?
I read an interesting article by Penelope Trunk, entitled, “Reality check: You’re not going to make money from your blog” last week. In it she said, “Almost everyone should forget about making money directly from blogging. It’s so unlikely that it’s a total waste of your time trying. I am actually shocked at how ubiquitous the idea is that blogging is a get-rich-quick scheme. Or even a get-rich-slowly scheme. It’s not. Blogging is a great career tool for creating opportunities for yourself.”
Whist on many points I wholeheartedly agree (a very small percentage of bloggers will be able to reach that holy grail of earning enough to quit the day job and the fact that people still think it’s ‘easy’ or a ‘get rich quick’ scheme baffles me). But I also want to give you some hope… Or maybe the kick up the backside you need if you’re sat there wondering “why isn’t it ever me?”
Blogging is hard work. The internet is littered with disregarded and abandoned blogs. Blogs that have been dropped as soon as the expected rewards didn’t come flooding in after 6 months. Let me give it to you straight. Blogging is not easy and making money from blogging is even more difficult. I work harder and longer than I ever have but it’s wonderful. I have the best job in the world and I wouldn’t want to be doing anything else. You have to have passion in this game. Without it you’ll give up in no time at all.
But I know for many of you, you see no end in sight. You wonder how you can possibly elevate your blogging from a hobby blog to one that actually makes you money or gives you the notoriety that you crave. So today I thought I’d give you some tough love, and share with you some of the most important lessons I’ve learnt along the way.