I am a firm believer that the best brands are constantly evolving. As business owners things flux and change over time and so its really important to regularly check the way you’re presenting yourself to see if you still feel on the right track. In July 2010, we launched the new look Rock n Roll Bride. Before that my ‘brand’ was a slightly chaotic mix of things I’d made myself in Photoshop and a header image that a friend had kindly created for me.
It was adequate and many of my readers had great affection for the look I had created, but I wanted to take my blog to the next level. I wanted to make this my full time career and a more professional image was needed. I called upon the skills of Shauna Haider of nubbytwiget.com. I’d admired her designs for a while and knew that her aesthetic would work perfectly with the clean and modern style I had in mind. Honestly, she was the best money I’ve ever spent – and continue to spend – on my business! She took my jumbled ideas and created something cohesive and beautiful – something that was so ‘me’ but something that we could continue to adapt and evolve as my business grew.
And adapt and grow it has. When we decided to publish a print magazine in 2011, Shauna designed the first issue to compliment the look of the website. However when issue two went into production, we felt a cleaner, more high-end and editorial look would really make it stand out. Inspired by magazines like ELLE, W and O, Shauna’s vision was that if we wanted to do this properly, we should be inspired by only the very best. She created something truly beautiful. Fresh, modern, clean and inspirational but still with flashes of my personality, style… and signature pink of course!
Postsecret is one of my favourite reads. For those of you that might not have heard of it, it’s a weekly collection of secrets that people have anonymously posted (usually on postcards) to Frank, the website’s founder, through the mail.
Anyway, yesterday I saw this secret crop up…
It took me by surprise to see something I’m so closely associated with up there. Of course my immediate reaction was “OMG I wonder who it was and which blog they write for?”. But then I started to feel quite sad. Is that really what wedding journalism can do to you? Or to any wedding creative for that matter? Is it an uncreative, uninspirational and unfulfilling field to be in?
I am SO EXCITED about 2013, like SO SERIOUSLY EXCITED (can’t you tell!?) and I’m starting 2013 as I mean to go on with new date announcements for The Blogcademy. Now I know we haven’t even done our London workshops yet but, basically, we just couldn’t wait any longer…
At the end of March we’re heading to Shauna’s home town (I think many of you will have guessed that one!) of Portland, Oregon and the week after we’re zipping down to LA. In fact we’ll be in LA for my birthday which I’m also rather enthused about. I’m going to demand the girls take me to In-N-Out Burger for it!
As usual, we have just 30 spaces available for each date – and yes, yet again we’re running an early bird special for the first 48 hours (after that it will be $750) and a scholarship for both. You can enter this as before - posting your creative links on our facebook page. You have one month from today and don’t forget to make a note in your post of which location you’d like to attend!
Photography Credit: Connie Cupcake
Oh yes I am.
So much good stuff was posted online between Christmas and New Year relating to business lessons. I guess this is the time to be inspired for the most prosperous, exciting and utterly bloody awesome year to come!
Can’t wait, can’t wait!
♥ Molly Crabapple’s advice for young artists is a must read!
♥ 10 lessons for creatives from Lena Dunham
♥ Social media marketing explained in 61 words
♥ Blog photo layout guides (these are awesome)
♥ 10 blogging resolutions for 2013
♥ Shauna really knows her stuff and I love reading about how and why she’s done a brand audit. She also explains why we now call her Shauna and not Nubby (which took some getting used to believe me!)
♥ At least 1 in 3 US couples last year found wedding suppliers on wedding blogs
♥ Are you tempted to do a 365 this year?
♥ How to have more creative ideas more often (I always get the best ideas when I’m in the bath!)
♥ 6 warning signs that your blog is deflating
♥ True professionals don’t fear amateurs
♥ Accepting the status quo, and worse, getting used to it – is a proven path to stagnation
♥ On finding inspiration
Photography Credit: Typography Served
Hurrah! A new year is upon us – full of infinite possibilities and exciting opportunities a-plenty! January is one of my favourite months of the year. Setting some goals, making some plans and generally getting over excited for the year ahead is one of my favourite things to do.
So once your hangover has subsided (how’s everyone feeling by the way!?) I’d encourage you to sit and write down some tangible goals for your business and/or your blog for the year ahead. Maybe you want to ramp up your readership, charge more for your services or start a new project? Remember to make your goals achievable and measurable so you can keep track of how you’re doing. So instead of saying “I want to earn more money”, think “I’d like to charge £100 extra per service by June”. That way, as you start to edge closer to your self-opposed deadline, you can see, without a shadow of a doubt, if you’re on the right track or not. If not – don’t worry – just change the goal posts a little. You – and only you – are in charge of your destiny after all!
Photography Credit: Pastry Affair
I would imagine that most of you are winding down for Christmas today, and that if you haven’t knocked off already then today is probably your last day of work. HURRAH! But the internet has been awash with great business advice this week – I think everyone’s thinking about next year and how they’re going to make everything so much better!
Assuming the world hasn’t ended today (we’re all still here right?) let’s use this new age to make our 2013 plans. I’m personally so ready to forge into 2013 with renewed vigour!
♥ Is it time for you to stop dabbling and get serious?
♥ The blogger’s guide to cutting your losses
♥ Ridiculous is the new remarkable
♥ Gala’s been blogging for six years! Her post about it is hella inspiring. Get out there and do what makes you happy!
♥ 15 social media mistakes that are strangling your success
♥ Most advice is bad advice
♥ Legal questions for photographers