The Blogcademy: Live From New York!


After the runaway success of the livestream from Portland, my fellow Blogcademy headmistresses and I decided it was high time to do another one. So, on Monday 24th June at 10 am PST / 1pm EST / 6pm GMT we’ll be broadcasting live from The Blogcademy’s NYC HQ!

We will be talking about the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about current changes we’re making to our own blogs. After that, it’s over to you and we’ll be taking your questions. To make sure we see yours, be sure to submit them in advance, because it’s easy to miss them when they’re asked live (and we’d hate to miss the one that’s really been plaguing you…!)

If you are unable to attend a workshop in person (sad face) or you’re still not quite sure if the class is for you, then this is the perfect event for you to get a little taster of what this crazy Blogcademy thing is all about.

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Business Bites: Favourites


Photography: Happy Living

Did I mention that I’m off to New York next Wednesday for the next round of Blogcademy workshops? Gosh where is the time going this year?! I’m so super excited. NYC might just be my favourite city in the whole world, and of course I get to see some of my favourite people in the whole world while I’m there too.

If you’re a last minute booking kinda gal we have a few spaces in the NYC class still available as well as some for the Minneapolis one the following weekend. We’d love to see you there!

Cripes, I have so much to do before then though, must dash. I’m a busy, busy, busy bee. I hope you enjoy this week’s links before you run off though…

♥ If you’re on the lookout for a new theme for your WordPress blog, this search tool is awesome
Facebook ads: good for likes, bad for sales
♥ The business of blogging
♥ The art of being a goal-getter

“So often people think that as soon as they set up shop (their website, a retail location, an ad in a magazine, etc.), the world will come knocking. But no one will know about what you do or what you have to offer unless you tell them and show them.” Joy Cho

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Three Ways to Make Your Past Clients Your Biggest Cheerleaders


I didn’t grow up in America so I never really understood the whole cheerleader thing… well except what the movies told me of course. Correct me if I’m wrong but it’s my assumption that they’re basically squads of popular girls who dance around, wear really high ponytails (do even higher kicks) and who’s main goal in life if to make the football team feel special. Putting our cultural differences aside, I can see the appeal… well, for the footballers at least. I mean who wouldn’t want some gorgeous babes telling them how awesome they were every time they scored a touchdown?

Cheerleaders don’t have to be confined to pep rallies and game days, did you know you have your own little cheer squad just waiting in the wings? Today I’m going to tell you how to get them shaking their pom poms for you and your business.

You past clients are an amazing source of (often untapped) publicity. After all they’ve experienced what you do first hand, and if you’ve done a good job and they love the results, they are more likely than anyone to sing your praises and recommend you to their friends. Apart from obviously delivering a brilliant product there is one thing that will make them love you, and shout about you from the rooftops – fantastic customer service.


1. Keep it real

Being professional at all times is important, but don’t confuse professionalism with being stuffy or lacking personality. Build a rapport with your clients and get to know them (and let them get to know you!) as people, not just a pay check. Connect over the things you mutually appreciate – art, music, trashy tv shows, clothes, pets – and use this as a strength and to differentiate yourself.

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Business Bites: Instagram All The Things!

hungry girl porvida

Photography: Hungry Girl Porvida

Yesterday I was in North London shooting an editorial for the brand new edition of the print magazine. It. Was. Amazing. I had such an incredible team, two stunning models and the venue, Belt Craft Studios, was just… WOW. I really had to resist the urge to Instagram everything because there’s nothing worse than too many sneak peeks and when you see the final shots it feels like you’ve already seen it all! But believe me, this baby is going to be good. It’s definitely something you might not expect from me too, I can’t wait to hear what you all think.

Issue 3 can’t come soon enough, especially since we completely sold out of issue 2 recently. Can you believe that!? We’re still currently working to a mid-August deadline so fingers and toes crossed that it all comes together in time please!

So, how has your week been?

Why you should blog to get your next job
So you want to speak at a conference?
Why powerful women make the best friends
♥ Three ways to say no to people who want to pick your brain

“If you want people to value your time then you have to put a value on it” – Marie Forelo

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Addicted to the Busy

devlin photos

Are you always busy? When that group email or Facebook event invite gets sent your way, are you never able to go because you have to work?

Weddings are a weird industry, everyone knows that you work a lot of weekends but then it is also expected that you are contactable first thing Monday morning. If your marketing campaign has been successful and the bookings are healthy, you may well find that suddenly weeks and weeks are stretching in front of you with no proper break. Every wedding you take on has a significant amount of admin and for us photographers, there is that mountain of post production. Throw in a few double or even triple header weekends and that mountain can quickly become Everest.

The business is yours and so it’s quite normal to want to manage every aspect of it. There are also certain things you definitely can’t outsource, but if you look at the situation objectively, do you think you could actually be addicted to being so busy?

devlin photos2

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Going into Business with Friends

pdx shoot (251)

I‘ve decided to go into business with three other girls who I met online and have since become great friends with. We all run our own businesses independently but this will be a collaboration between the four of us. I’m really excited about it because we all have different skills and I think we can all bring something different to the table.

I was wondering if you had any advice about going into business with friends (I know you’ve done it with Gala and Shauna with The Blogcademy and you all met online too!) The business idea was actually mine so I guess I’m the driving force behind it but obviously I can’t do it on my own.

My main question is how do we spilt the finances or decide who gets what? Do we split it evenly because that is the fair thing to do, even though each of us will have a different level of involvement and workload? We roughly know where everyone’s strengths lie and even though it will totally be a team effort, it was my idea. Some of the others are more driven towards the networking and exposure that this venture might bring rather than the money but at the same time, I don’t want it to ever become awkward with the potential of someone not pulling their weight because they aren’t getting paid.

On the flip side, if we split everything equally, I’m worried that it wouldn’t really be fair if one person ended up doing a lot more work but only took the same as everyone else. What do you guys do and how would you suggest we work this out so we can take it forward?

There is also bound to be an initial investment involved with the business so how do we go about sorting out who is going to cough up initially? Should it be me as the captain of the ship!? 

We know what we want to achieve we just can’t work out what the fairest way to split the income is and to make sure we don’t fall out in future. Any help or advice would be greatly appreciated!

pdx shoot (88)

Launching The Blogcademy was a huge and steep learning curve for Gala, Shauna and me but sharing the success together has been the most satisfying thing ever. I mean, what’s the point of having it if you haven’t got someone to share it with?! It’s been far from smooth sailing, but I’m pleased to say that we are yet to have an argument (touch wood!) and our friendships have, if anything, only gotten stronger through working together.

It’s only been ten or so months since we launched the business but the amount we’ve learnt has been astounding! In fact I could talk about it all for days as there are so many things to consider. However I don’t want to overwhelm you, so instead, here are the four biggest lessons we’ve learnt along the way… and yes, how to deal with the finances is a big one!

Have a contract

This sounds all official and scary but it doesn’t have to be. In fact we didn’t even think about this until the night before our first class when we were sharing horror stories about mutual acquaintances that had fallen out when they went into business together! So we scribbled something down on a piece of paper and all signed it. I think it basically said “I won’t screw my friends over, steal all the money or try to sue for half the business if I decide to leave…” It probably wasn’t the most watertight contract but if the worst did happen in those early days it would have given the business (and us as individuals) some kind of protection.

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