I was never very popular at school. I had a group of four friends who I stuck pretty close to and we were delightfully nicknamed ‘the bods’ (our school’s name for geeks/ nerds/ squares) by our much more popular peers. As a teen, popularity is such a life-defining thing. If you don’t act a certain way or fit in with a particular group you’re ostracised or bullied and you spend your days saying “Well who’d want to be like them anyway!?” while all the time wondering what you ever did to be so despised.
As soon as I left that horrific school, I unwittingly shed my unpopularity pretty quickly. In college being an outsider was considered cool and at university pretty much everyone was best friends. I have since learned that when you get past those awkward teenage years, it’s actually your idiosyncrasies and differences that make you more liked.
One of the questions I get asked the most (by far!) is how to get more followers on social media. So while I can’t claim to have always been someone that people wanted to follow, here are a few little tips I’ve discovered along the way about what makes people want to on social media.
1. Be interesting
It’s sounds pretty flipping obvious, but look back at your last 10 or so tweets, Instagrams or Facebook updates… are they? Would you follow someone who posted those things? If not, why not?
Share things that are funny, engaging, happy, sad, inspiring, quirky, colourful, useful, entertaining. Be kooky but considerate, be funny but not sarcastic, share personal stories but don’t be boring. Don’t just tweet the fact that it’s raining or post yet another photo of your lunch. Come on now, who wants to follow that?
2. Vary your uses
The social media platforms are all very different beasts so don’t treat them the same. If you’re cross-posting the same things everywhere it’s going to be repetitive and boring for anyone that follows you in more than one place, and you’re also not going to be getting the best out of each platform. Similarly, the kinds of people that follow you in each place will be different. I’d say that the majority of my Twitter followers (or at least the ones that engage with me) are people in the wedding industry, whereas my Facebook is chock-full of brides. So why would I post wedding industry specific updates on Facebook? It wouldn’t make any sense!