When it comes to writing your blog posts, is the title you choose a bit of an afterthought? Something thrown together and shoved up there without a second glance? Have you ever considered if the title you pick makes a difference to how many people actually go on to read the post?
While there will usually only be a few little words in your post title, they are the most powerful ones that you’ll write because, for most of your potential readers, it will be the only thing they see. If they’re seeing a link to your blog via RSS, in a social media stream, in search engine results or as a link from another blog, that’s pretty much all you’ve got to entice them to click through and read on.
So what kinds of titles do well?
Firstly, think grabby (yes I made that word up, but I’m sticking with it!). You want your titles to attract attention and draw people in, so use your words to grab them by the shoulders and shake them! Let them know, in no uncertain terms, that this is an article they need to stop and read.
Another thing that really encourages people to read on is the promise of solving a problem they have. You know your readers better than anybody does, so think, what problems do they have? What can you write about that will help them? Mixing these two things together is a powerful combination and one I often use for the Green Room.
Finally, ‘How to’ articles or numbered lists will often outperform other kinds of posts. Blog readers always want to know how to do things and numbered lists are great because they let the reader know exactly what they’re getting. Usually (although not exclusively) a shorter list will also work better as people have limited attention spans online – they want answers but they want them quickly!
When I suggested the idea of doing a Blogcademy in Austin in August Gala and Shauna looked at me like I’d gone totally mad. ” You know it will be utterly boiling down there then? It’s practically on the Equator!” they replied. “Ahh ya wimps, how hot can it really be?” I responded. Well more fool me because when we stepped off the plane last week and were greeted with 40°C+ temperatures, I’m finally understood what living on the sun must feel like.
OK, so I’m exaggerating… but give me a break, I define porcelain. I’m so pale my skin is practically see-through and I wear factor 50 when there’s even a hint of sunshine! The intense heat was totally worth it though, and I would have stayed all summer long to spend more time with the amazing girls (and token dude) who came to the workshop last weekend. Is it bad to have favourites? Maybe… but this class was totally up there as one of the most enjoyable so far. As our last US date for 2013 we certainly went out with a bang!
The workshop was held at VUKA, a giant co-working space near where we were staying. Although there was no natural light inside (something I wish we’d known before but oh well!) and the service from the staff was less than wonderful, the food trucks over the road and juice bar two blocks away made it the perfect spot for us. It was also huge and it was really great to have the option of using tables this time too – like a proper classroom!
As usual, the custom city totes that each Blogcadette received were packed with useful and glittery things! We like to go from the sublime to the ridiculous with our goodie bag gifts, I mean who doesn’t need a glittery pineapple to wear in their hair? This also might be my favourite tote design so far. What do you think?
You know that amazing feeling when you get a genius idea for a new project? That rush of excitement and the anticipation of getting really stuck in? Well I had that this week. I was sat in Austin airport about to catch my flight home and Shauna and I were gassing about the things we have coming up. It hit me like a bolt of adrenalin and we immediately started scribbling notes about how I can make it a reality…
And no of course I’m not going to share anything more just yet (blogger’s prerogative!) but I think those of you that love the Green Room will be particularly excited when you find out what it is (I hope!) That’s all I’m saying for now..!
♥ Dreaming big! How I landed my dream job in a dream startup
♥ Here are some fantastic links if you want to give your blog a quick make over
♥ We deserve the clients we get
“But the truth is, we deserve the clients we get. Bad clients aren’t the result of some cosmic force working against us, they’re more likely the result of our own actions.”
Sheesh, I have recently seen sooooo many rants on the internet from photographers giving up because they find it too tough to cut it as a wedding photographer or they are sick of competing with the newbies who “under cut their prices/ don’t know what they’re doing/ use vintage processing/ are ruining the industry”. So here is my two pennies worth… first up a little history.
I started working as a photographer in the early 1990s first in music and then from 2000, the majority of my work has been in weddings. I am still as thrilled to earn my living in this way as I ever was, still as excited about each and every job, from the simple engagement shoot I did in the sunshine on Brighton Beach last night, to the look book that I shot for a collaboration between Rock n Roll Bride and Crown & Glory. I will NEVER tire of taking photographs or being in such a privileged position that people trust me to record their memories on one of the most important days of their lives. I will always be on a quest to take THE perfect photograph that sums up a wedding day.
I didn’t mean for the intros to these business bites to always be about food, but I guess the series name lends it to be. It’s official, Texas has the most insane food! Since I arrived here on Wednesday we’ve eaten more delicious morsels than ever. It my be a work trip but vacation rules still apply right? I.e. sod the diet, I’m going to try everything! Weird cheese dips, frozen margaritas and wine, and more Mexican food than I even thought possible. The rumours are true by the way, Austinites are very proud of their food culture – we’ve had more eatery recommendations than ever. I kinda wish we were here a bit longer so we could actually try it all.
I guess we’ll just have to come back…
♥ Just shut up and blog
♥ How to deal with doubters, unbelievers and naysayers
♥ What your Twitter bio says about you
♥ Love the work your with
♥ How I stopped waiting to become a writer, quit my job & launched my dream
“There was power, I learned, in giving more than taking, being generous instead of greedy.”
I’m obviously pretty biased, but if you’re running your own business and not harnessing the power of working with bloggers then you’re missing a seriously big trick! With thousands (or for some of us hundreds of thousands) of loyal monthly readers, getting your product or service in front of all those eager eyeballs has got to be a no-brainer. But bloggers are overrun with submissions so just how do you go about getting them to not only notice your pitch but actually want to write about you too?
1. Contact them correctly
The “Dear Blogger” email is probably the bane of every blogger’s life. Not addressing someone by name when you email them is not only lazy, it’s darn right rude. Why would someone then want to go on to promote or help you if you can’t even be bothered to find out their name or personalise your email?
It’s pretty easy to decipher what a working relationship might be like with a brand through that very first email. When you write to a blogger without using their name (or using someone else’s name – whoops!) what you’re really saying is “I want to work with a blogger… any blogger… I actually don’t really care who they are or what they do, I just want to get featured on some blogs”. First impressions are of the utmost importance, and if you’re sending out these kinds of emails, it will just appear that your strategy is nothing more than ‘spray and pray’… spray everyone you can and pray that someone is bored enough to want to write about you.
2. Get to know them
It’s important to get to know the bloggers before you contact them. Follow their blogs, read what they publish and interact with them on social media. Reply to their tweets and leave (non spammy) comments on their blog. Get to know them and try and get them to know you. That way, when it comes to pitching something to them you’re not just hitting them with a cold call, they might recognise your name or feel like they already know who you are. If they do they’re much less likely to just delete your email.