Why Isn’t My Business a Success?

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Dear Kat
I love the Green Room and your no-nonsense advice. I’ve read every post you’ve ever written and tried to implement your advice into my wedding photography business but it feels like nothing is happening. I don’t get many enquiries even though I think my work is OK. I’m struggling to see what it is that I’m doing wrong and why everyone else I look at seems to be doing so well.

I’m feeling lost and discouraged. I’m not really sure what I want you to say and I’m half expecting you to just delete this email anyway, but I guess I’m just hoping you might send me some words of encouragement…

There are two types of people who want to run their own business – doers and thinkers. The first graft, struggle, make mistakes and do everything in their power to make their business a success. The second have an idea, read lots of books or advice columns, know what they have to do but then (for whatever reason) fail to apply the lessons to their own businesses. It sounds harsh, but most of the people that fall into the latter category seem to think things are just going to fall into place because they want it badly enough. Wanting something is not enough, you have to go out and make it happen!

As you can probably tell I’m not really one to sugar coat things. If I’ve learnt one thing from doing as many workshops as I have over the past few years (both attending and teaching) it is that some people really are looking for a quick fix or worse still, for someone else to do it for them. It sounds stupid but learning the lessons isn’t enough, it’s what you do after the class that counts.

I love that you say you’ve read so much of my Green Room but (get ready because its tough love time again) have you actually been applying the things you’ve read or have you only really thought about it? You clearly have the knowledge of what it takes to succeed but what have you done with that knowledge?

Alexa Loy

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Sixty Students, Four Days & Three Very Tired But Happy Headmistresses Later…

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It’s hard to believe that in just under a year The Blogcademy has taught over 300 women (and a few token men!) about blogging and how they can conquer their corner of the internet. When we first launched the workshop we thought we’d meet some people, teach them some stuff and that would be about it. Never in our wildest dreams did we imagine just what an impact attending this two day class would have on the attendees lives… and ours!

“I had spoken to past attendees who raved about it BUT nothing quite prepared me how amazing the classes would be, the epic people I would meet, the rush of euphoria I would feel afterwards (it’s still going) and the self-belief it would instil in me that ANYTHING is possible!!!” Helen, Gwen’s Bridal Bazaar

Alexa Loy

It sounds cheesy as hell but I mean it when I say The Blogcademy is so much more than just a workshop. We spend two days together, laughing and learning as we go, but it’s what happens after class that is really amazing. Bursting out of each class comes an army of passionate, driven bloggers who help and support each other way past those two short days. The secret graduates forum is something we created just in case students would like to connect with each other outside the classroom, but’s it’s become a life unto itself – a bustling place of love, support, advice and sharing. Many of our students continue to meet up with each other regularly and it’s so thrilling to see what they’re all achieving – together.

“Hanging out with so many other creative women in a positive and encouraging environment was really inspiring. I wish I could bottle the feeling and open whenever I need a boost – it was magic. That feeling is probably one of the main things I will take away from The Blogcademy. One of the quotes that I noted at the time was ‘surround yourself with talented people you trust’ – and it still stands out to me as one of the most valuable snippets from the event and very reflective of The Blogcademy in general.” Lynsay, Miss West End Girl

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Business Bites: Vulnerability and Value

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This week I should have been really getting down to the grind and cracking on with my mammoth to do list. There’s always something to fix, or perfect or organise isn’t there? But despite supposedly having a busy week in the office, I allowed myself to do something I haven’t for a long while. I procrastinated.

I watched some crap daytime TV, Gareth and I went out for lunch (and stayed out until 5pm) and I even slept until 11am on Wednesday! It was awesome. Sure, maybe I didn’t power though my ever expanding to do list as quickly as I might have hoped, but you know what, that’s OK. As long as you don’t make a regular habit of slacking off, I don’t think there’s anything too terrible about just allowing yourself to be once in a while. The work will still be right there when you get back.

So why not allow yourself to slack off a little bit and read some of the fantastic business articles that I uncovered this week?

Just go home
Taking a breath
♥  Are your marketing emails getting ignored? These five reasons are probably why
6 steps to getting the perfect job
♥ Embrace the new

“The more I embrace the new, the more I feel at home on a path of growth and change. Going outside my comfort zone ceases to feel scary and stressful, and instead it becomes fun, stimulating, empowering, and even playful. I become comfortable in those spaces of awkwardness, confusion, and mistakes, knowing that whatever happens, I can deal with it and learn from it.” Steve Pavlina

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Don’t Panic!

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Photography: Katherina Andreeva

Probably one of the biggest – and toughest – lessons I’ve learnt through running my own business is that things are never as straight forward as you think they’ll be. Last week, after returning from a fortnight away from the office, I was met with the news that there was a complication (which was our fault) with the printing of the magazine. It was looking like we’d have to redesign a whole section, rearrange a bunch of stuff and then resubmit the whole document for proofing and printing again. This was not only looking to be a pretty costly mistake but one that was going to delay the release date of the mag by at least a month.

I’m not gonna lie, I flipped out. I wasn’t angry with anyone, more frustrated that this had happened. I’m meticulous to a fault when it comes to keeping things on track and everyone organised so I was annoyed with myself that I’d let something so simple but crucial slip through the net.

After fighting off the tears and thumping the floor for a while, Gareth, Shauna and I were able to work through a solution that was not only much less labour (and cost!) intensive than we initially thought it might be, but one that was actually going to make the magazine much better. Plus it was only going to delay printing by a couple of days!

issue 3 cover sneak peeked

I’d also already sneak peeked the cover on Instagram!

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Business Bites: Bigger Goals and Geekery

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Photography: Edward Addeo Photography

Spending two weeks away from my beloved computer doesn’t half make me desperate to crack on with work as soon as I get back. It’s totally geeky I know, but that’s just me! As soon as I’d gotten through all the emails (oh so many emails!) that had build up over the past fortnight I was straight onto plowing through my RSS feed to devour all those business articles that I’d missed.

My geekery is your gain… and there’s plenty to gain from this week’s selection, I promise!

Staying organised with an editorial calender
How can you develop an authentic brand?
Your goals are too small
♥ How to size your images so they look their best on Facebook
They throw rocks at things that shine

“What you need to know is the following: some people just won’t like you. And some people won’t like me. They’ll spend hours plotting to dismantle your name and shake the love you have for what you do. What I’ve come to discover is that these people are unhappy, disillusioned, and frustrated with their current state so they want to hurt others they way they themselves are hurting.” Jasmine Star

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Seven Easy Tips For Creating an Amazing About Page Inspired by Online Dating

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Almost every photographer I know hates writing their About Me page. I confess, I used to be the same. I can merrily write about anything else but writing directly about myself makes me C R I N G E. I’m putting a cushion over my head now just thinking about it. If you feel the same then think about it this way… your About Me is just like an online dating profile. You’re trying to attract potential clients – but more than that, the ideal match of client for you.

Next to the homepage, the About section of your website will be the most frequently viewed on your site. If a potential client likes your work they’ll next want to know a little bit more about the person behind the lens. One of the worst things you can do is leave this part out. Couples have a lot of choice when it comes to their wedding photographer, so they will more than likely end up booking one that they feel a connection with. According to the amazing wedding industry resource Think Splendid, 45% of couples with premium wedding budgets say the possibility of becoming friends with their wedding professionals factors into deciding who to hire.

Unfortunately there are not many places you can go to for inspiration on how or what to write on an About page. In fact so many people simply look at what their competitors have written and cobble together something similar. I also frequently hear about wedding suppliers posting direct copies from other people’s sites – which seems crazy… more than anything else on your site, your About Me needs to be 100% authentic. I guess it is sheer panic that leads newbies to tactics like this. After all, it’s not very British to want to toot your own horn is it?

When it came to writing my About page I started to think about online dating profiles…. there are loads of resources out there designed at helping singles write a decent one so let’s steal a few tips from them instead.

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Tip #1 Get dressed up

It sounds weird but if you sit down to write in your PJs with unbrushed hair, you’re unlikely to get in the professional zone. Putting on a suit might be too extreme but your favourite top and a squiz of perfume will immediately put you in a better frame of mind to write creatively.

Tip #2 Have a great profile picture

You may be a photographer because you prefer to hide behind the lens or a designer because you like to be behind a computer, but you must must must have a decent photo of yourself attached to your profile. People relate to faces so show yours!

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