Author Archives: Kat

Cuteness Overload! A Puppies and Pirates Themed Backyard Wedding: Kirsten & Burak

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Are you ready for a serious cute injection into your Friday morning? PUPPIES…! Puppies and weddings! Does it get any better than that!? I mean my goodness.

When this wedding landed in my inbox I nearly died from all the cute. My readers seriously do the coolest things for their weddings!

So. Many. Awwwwws.

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Oh, you want to hear about the actual wedding too? OK then, I’ll try and compose myself for enough time to tell you all about it.

Kirsten and Burak were married in the groom’s parent’s back garden in Kansas City in June. Their day had a pirates and puppies (!!) theme and they did pretty much everything themselves, with the help of a few key suppliers.

View More: http://wwwallisonwonderlandphotographie.pass.us/kirsten-burak-wedding

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Thursday Treats: Big Things Are Happening…

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Shell De Mar

It’s been a big week. Going to see my all time favourite movie on the outdoor silver screen (you HAVE to go!), making big plans for The Blogcademy and even bigger plans for Rock n Roll Bride… JUST YOU WAIT.

God, isn’t it really annoying when bloggers are all cryptic like that?

OH! I also released a little sneaky peek video for my new range with Crown and Glory last weekend. This collection definitely has some of my all time favourite designs in it. I can’t wait for you all to see them. Put 15th September in your diaries babes!

Phew! I told you it’s been a busy one… How has your week been?

Weddings & Weddingy Things

Gorgeous polka-dotty garden wedding
This bride got married wearing the denim shirt she wore on their first date
DIY wedding at The Monastery, Manchester
♥ Whimsical rainbow wedding
Retro equestrian wedding

Ruffled - photo by http://valentinaglidden.com/ - http://ruffledblog.com/brookside-equestrian-wedding/

Valentina Glidden Photography

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Lovely Lesbian Barn Wedding: Sarah & Sibley

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Sarah and Sibley’s wedding was held at The Barn at South Milton. They planned a day to celebrate them, the joining of their families and do have a damn good time! Spending just £7000, they saved money by wearing high street clobber (Sarah’s incredible sequinned dress from JS Collections at House of Fraser and Sibley’s snappy suit from Moss Bros) having a DIY cake, picking wild flowers and making all their own paper goods and decorations.

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“Our theme was a rustic barn, country style wedding”, Sarah wrote. “I guess the difference from most traditional weddings was that we made most things ourselves with the help of one of our best friends. We also didn’t have any kids there. It meant there was no loud screaming through the ceremony or speeches, parents didn’t have a distraction and could let their hair down and enjoy themselves.”

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Creative Rustic Wedding in Melbourne: Annabel & Steve

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Annabel and Steve met in a nightclub in Scotland. The Aussie bride and her English groom were married eight years later in Melbourne, where they now live. “Our wedding was rustic and vintage in styling with an urban setting and with a nod to our international roots”, Annabel said.

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“We did a lot of things differently to the norm including the fact that my brother was one of my bridesmaids! I also wore a tea length dress and Steve and his groomsmen caught a tram to the ceremony. We had a kick ass taco stand instead of a traditional wedding breakfast too and we provided a babysitter so parents could enjoy themselves without worrying about their little ones.”

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Bright and Colourful Victorian Railway Station Wedding: Ben & Vicky

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Vicky and Ben chose a very unusual venue for their wedding, an old Victorian Railway station! Having somewhere so different meant that they could pretty much do what they wanted for their big day. They went all out adding personal, colourful touches.

“The inspiration for our wedding was colourful, fun, summer garden party, relaxed atmosphere, not too formal!” began Vicky. “I am a florist and I love colour and love working with the bold bright colours of flowers. Ben is a design engineer, so both being quite creative people we knew we wanted to style the wedding and make lots for it ourselves. We are silly people so wanted the day to be fun and keep our guests laughing at all times! Ben also likes to entertain, he is a juggler and dabbles in a bit of magic so that was an influence too, mainly in our stationery and our wedding cake which was chocolate brownies decorated like playing cards!”

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“Our venue was quite unique, an old Victorian Railway station”, she continued. “We fell in love with it as it was so different and Val, the owner, kept the gardens looking beautiful! The different areas of the venue made it interesting for guests to explore. We wanted our wedding to feel like a summer garden party with lots going on. We told all our guests to dress colourful and there were some great outfits and load shirts on the day.”

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How To Sell Your Own Products On Your Blog

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One of the things I learnt pretty early on when I started to monetise this blog, was that having multiple income streams was a good idea. While I continue to earn the bulk of my income from banner advertising and sponsored content, only relying on this every month wouldn’t be that smart. I mean, what if all my advertisers suddenly decided to go elsewhere?

Around mid-2012 I started to brainstorm other ways I could make an income from this site. One of those was selling products. I dabbled with a number of things but the most significant for me have been The Blogcademy, my print magazine and my headpiece collection with Crown and Glory.

If you want to start selling products through your own blog, then here are a few keys things you need to consider.

Bring your readers on the journey with you

The reason the people that read your blog will buy from you over anyone else is because they are invested in YOU. There are a million wedding magazines out there and a squillion brightly coloured headpieces on Etsy, but the reason mine sell is because my readers love the Rock n Roll Bride brand.

In order to capitalise on this fandom (for lack of a better word!), you should bring your readers on the journey with you. Share sneak peeks of the design process and tease the launch on social media. Run exclusive discounts or contests on your blog. Let your readers know, before anyone else, what you’re working on and when they can buy it.

Last week I was shooting the look book for my new collection with Crown and Glory (which is launching on September 15th by the way!) and I made sure I shared a few behind the scenes shots on Instagram. I also snapped some other photos to tease out slowly before the launch (ahem, like in this blog post!) This way, my readers are hopefully already excited about the new collection before it’s even released.

It’s important that you don’t give too much away with your previews though. You don’t want your readers to feel like they’ve already seen everything before you launch! You’ll notice, for example, that I haven’t shared any close up shots of the actual pieces yet. You need to keep some mystery!

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Collaborate with others

There is no way I could sell any of my products without a team behind me. With The Blogcademy I have Gala (co-founder), Shauna (co-founder and designer) and Gareth (developer); with the magazine I have Shauna (designer) and Gareth (packing and shipping); and with the headpieces Sophie and (another!) Gareth of Crown and Glory (designer, making, packing and shipping). It would be impossible for me to do all these things on my own.

If you’re thinking of selling something yourself, collaborating with someone else might be a smart move. Not only can you pool your skills, but also your marketing power. Naomi and Josh of Love Taza just joined forces with Joy of Oh Joy! to launch their app, Pippit, for example.

Have a launch plan

It’s all very well and good spending months working on your product but if you don’t have a launch plan, no-one will ever know about it! Unless you have an enormous Kardashian-sized audience, if you don’t work hard to promote it, no-one else will do it for you. Word of mouth may start to spread down the line, but you need to kick the process off.

Obviously you should share your new products on your own platforms, but that’s rarely enough these days. What else will you do to get the word out?

You could reach out to other bloggers and magazines, do some paid advertising, or run some competitions. Marketing is a slow and steady process, so don’t ever launch a product without some kind of idea on how you’re going market it.

A Beautiful Mess just did this really well with their latest iPhone app, Party Party. First they announced it on their blog. Then, they sent out a care package with some fun props to some of their blogger friends with access to the app so they could try it and share the results on their own platforms. They now continue to write content on their own blog that shares the behind the scenes process of app building, as well as images and gifs made with the app. They’ve also managed to secure some major press features.

If you want to learn more about marketing a blog or product, have a gander at The Blogcademy Home School’s PR and Marketing module!

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