Raiders of the Lost Ark is a Lot Like Blogging

raider of the lost arc

A little while back I discovered this making of documentary about Raiders of the Lost Ark. I studied film at University and one of all time favourite things is to see behind the scenes of movies that I’m obsessed with (random factoid: I actually wrote an essay about the sound used in this film!)

I devoured the hour long video despite it’s fuzzy visuals, hardly noticing the constant flickering screen and terrible sound quality. The film was clearly recorded on VHS when it was aired in 1981, left in a dusty box for 30 years and recently uploaded to YouTube, but I didn’t care one little bit.

I actually almost didn’t notice how terrible the quality was until Gareth turned around and said to me, “Ugh, how can you even bear to watch that?” because I was so enraptured with the story that it was telling.

Your blog should be the same.

While the design of a website is important, more than anything else it is your content that will make someone read, subscribe or come back again and again. In fact some of the most popular blogs on the internet have minimal or dated designs but continue to grow because what they’re posting is so amazing. Check out PostSecret, Seth Godin and Zen Habits if you don’t believe me!

So instead of constantly redesigning your website, obsessing about SEO or caring too much about having the most perfect logo, invest the majority of your time into creating really great content: content that resonates with others, articles that solve problems, things that make people laugh, topics that we can’t help but want to read more of.

THAT is how you’ll take your blog to the next level, reach more people and ultimately grow your readership. If someone uncovers your blog in 30 years would they obsessively devour everything you have to say?

5 comments

  1. Thanks for this reminder! I’m currently trying to learn as much as possible about SEO, but you’re 100% correct. If the contents not compelling, who cares?
    Thanks for sharing those other blogs too – Seth’s blog is great! Have you taken his class?

  2. One of my all time favourite films. I am a film geek too, and love random factoids. Apparently during the scene in the village where Indy is being attacked by the big bloke waving the sword at him – Harrison Ford was supposed to do a big swordplay thang, but after being ill for 2 weeks from dysentery, he just pulled his gun out because he couldn’t hack going through the scene in the heat. Spielberg loved it so much that he kept it in! I’m probably telling you something you already know though if you’re as much of a film geek as moi! Haha.

  3. Post author

    Nichola Morton – being a massive Indy geek i of course already knew that little factoid! But did you know that pretty much the whole crew actually had it. they got it by eating the local food. Spielberg was one of the few to escape because he only ate tins of self-bought Spaghetti-O’s! HA

  4. That’s brilliant Kat! Haha, I didn’t know that! Clever Spielberg! It reminds me of the SATC film where Charlotte only eats Poughkeepsie chocolate mousse; until the shower-water-mouth scene! Always makes me laugh hard! I reckon we could have some PROPER GEEKAGE chats about films! One of the reasons I love my OH so much is that he knows exactly what film I am quoting when I come out with some random line from Weird Science or Big Trouble in Little China!

    As an aside, I know the latest Indy film was panned a bit, but I absolutely loved it, one of the main reasons being that he ends up back with Marion!

  5. I am guilty of redesigning my site too often! But I do put alot of love into my posts- I write about the sorts of things that I liked to read or would search for in my pre-blogging days.

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