Photography Credit: Lakshal Perera
Hello from Auckland! Our alarms went off at five o’clock this morning and we were back on the road, heading to New Zealand for our third class on this Antipodean adventure. Although Gala, Shauna and I have been having an absolutely fantastic time down under, it really has been all go go go. We’ve been pretty un-Rock n Roll and spent most of our down time in our PJs, laying about in whatever hotel or apartment we happen to be holed up in.
After teaching this weekend, we hop on yet another plane down to Wellington to visit Gala’s parents for a few days before heading back over to Melbourne for our final workshop of 2013! It really has been such an incredible trip but I sure am missing Gareth and those kitties of mine. But – yay! – only just over a week until I can see all their cute little faces again.
In other news, I’ve been invited to speak at Enterprise Nation ‘s Blogging for Small Businesses event in London on December 3rd. I’ll be sharing my blogging journey and letting you in on just how I turned my hobby into a full time business. PLUS it’s completely free to attend. I’d love to meet you there !
So let’s check out some of this week’s most inspiring business links shall we?
♥ 10 reasons why Kate Spade is the queen of digital marketing 20 entrepreneurs reveal practical wisdom to succeed in business 98% of your paid ads are a colossal waste of time Want to be more productive? Do less!
“Doing less will help you accomplish more.
We have to start by redefining productivity, because the current definition is clearly broken. When was the last time you finished everything? What was the last time you thought, “I’m so productive that I got it all done.” and didn’t have to wake up and do it all over again?”
How to build a fandom of fangirls who crazy love you Starting your own business and being a productivity unicorn The importance of a bio photo 9 mistakes entrepreneurs make The Coke lesson
Have a killer weekend you guys!
You May Also Like
Ten Secrets for Hyper Successful Blog Advertising
Kat
Lisa Jane
February 26, 2013
Advertising on blogs, specifically wedding blogs, is still quite a new and therefore alien concept to many businesses. Not a lot of people really understand it and simply think that flinging an advert or sponsored post up on a wedding blog will instantly conjure a sparkly magic wand that will send a squillion enquiries their way. I'm sorry to burst that bubble, but it doesn't really work like that. You have to know what you're doing, you have to have a strategy in place and you have to work and rework at it to keep your marketing campaign effective.
Read more...
50 Easy Marketing Ideas for Wedding Professionals
Kat
Emma Case
January 10, 2014
Being the very best at what you do is awesome, but if no one knows you exist then no one is going to book you! January is the busiest month of the whole year for wedding enquiries, so here are some marketing ideas that anyone can employ while more brides and grooms than ever are shopping around for their wedding suppliers.
Read more...
How to Increase Your Organic Reach on Facebook
Kat
Lisa Jane
January 28, 2014
There has been a lot of talk recently from small business owners who are having trouble reaching all of their Facebook fans with their updates. While I'm not planning to get into a debate about why this might be, today I thought I'd share some ways in which you can make sure your posts reach as many of your fans as possible.
Read more...
Business Bites: Working Like a Machine…
Kat
July 5, 2013
My feet have not touched the ground since I got home on Wednesday night... I literally feel like an old machine cranking back up to full speed... I'll get there but it might take me a few days! I'm not going to lie though, I'm feeling quite overwhelmed and a little stressed out about everything I have on right now, but it's all good, I'm just taking each day hour at a time! Sheesh maybe I need to write a blog post titled 'How to get shit done in no time at all...'
Read more...
The Inspirations: Naomi Davis of Love Taza
Kat
May 23, 2012
I discovered Naomi's blog, The Rockstar Diaries, in early 2009, when she published her wedding photographs. I immediately fell in love with her and her husband Josh's effortless style and achingly cool attitude. I loved the way they shared cute little stories about their life as newlyweds - getting married, setting up home, moving from New York to DC, getting their dog Kingsley, having their first child... It was all very unpretentious and honest and I felt connected with them instantly.
So therefore I thought Naomi would be the perfect person to interview today. If you have a blog and you worry about what to share about yourself, then Naomi and her family are the perfect role models to inspire you.
Read more...
I Don’t Care About Blog Comments… and You Shouldn’t Either
Kat
Shell De Mar
October 22, 2013
OK so that's not strictly true. I love to get feedback from my readers and it's awesome to see so many encouraging words after I've published something. However recently there's been a massive shift in how people interact with and read blogs and, for the most part, these factors mean that across the board blog comments are going down. If you think of your comments as some kind of indicator to the success of an article, then this sudden lack of validation can be incredibly discouraging.
Read more...
What I Wish I’d Known When I Started My Business
Kat
February 4, 2014
I was lying in bed one Saturday night, mulling over everything I had to get done that coming week, and my thoughts suddenly shifted to how different my life was when I was just starting my blog and business. I pondered, if I knew then what I know now, would I ever have even have registered my domain? Or would it have all just felt too big, too scary and too unattainable to even try? I didn't really have a plan or any goals for my blog when I started out, I simply wanted to write about weddings, but if I did, would it have made a difference to how things panned out?
Read more...
Marketing Your Wedding Business & How to Avoid Being a Spammer
Kat
June 12, 2012
It's difficult this self-promotion thing. On one hand you want to scream and shout about your latest venture, and on the other you're slightly paranoid and embarrassed about the whole ordeal (how frightfully British!) It's a fine line between forging a successful marketing campaign and coming across as an annoying spammer, and so today, dear reader, I thought I'd compile a few tips that I've picked up over the past few years. Of course this isn't a finite list, it is merely a collection of musings I've gathered together after being at the receiving end of one too many terrible marketing campaigns.
Read more...
