On a soggy Spring evening Lisa and I headed to London. It was Tuesday, and the night of the Cosmopolitan Magazine Superbloggers Masterclass. I was thrilled, honoured and damn right nervous as hell to have been asked to join an illustrious panel of experts at this prestigious event. The masterclass was a complete sell-out, with two hundred enthusiastic wannabe bloggers braving wind and rain to make it to The British Museum for the two-hour panel discussion and Q&A.
This is my nervous and ‘omg that’s a big auditorium’ face
I was cacking it. There was nothing cool about me as we took a peek into the empty auditorium and I squeaked to Lisa “Oh my god, that’s a lot of goodie bags…” We were the first to arrive and were ushered into a side room where we were soon met by the Cosmopolitan team and the rest of the panel.
I was joined on stage by Louise Court, Cosmopolitan Magazine’s editor-in-chief; Pat McNulty, Digital Editor of Cosmopolitan.co.uk; Vicki Fogwill, Social-media manager for Next; Dominic Smales, Founder of blogger agency Gleam Digital; Andreas Pouros, COO of Greenlight Digital and the incredible (hello, new girl crush alert!) Emily Johnston, of influential style blog Fashion Foie Gras.
Louise led the panel, asking us a variety of questions ranging from “What would be your biggest do and don’t for a blogger?” (if you’re interested my do was to value your worth and my don’t was to not be controversial for the sake of it – car crash blogging is never pretty!) to “How do you find your niche?” We also spoke about SEO, working with brands, making money, what makes good content, and social media.
I found it particularly interesting hearing from Dominic and Andreas who deal with ‘the other side’ of blogging. They work with brands and bloggers (Andreas with the brands and Dominic with the bloggers) bringing them together for mutually beneficial relationships – i.e. getting the brands exposure on blogs, and getting the bloggers paid! As I deal with all the advertisi